導語：媒介農業技術(shu)推廣(guang)報道(dao)內容分析一文來源于(yu)網友(you)上(shang)傳，不代表(biao)本站觀點，若需要原創(chuang)文章可咨詢客服老師，歡迎(ying)參考。

摘要：我國是農業大國，農業是我國經濟的基礎產業，然而，我國現階段農業傳播的發展與發達國家和我國其他行業相比相對落后。要想擺脫落后狀態，只有推進農業科學技術的推廣，把農業科技成果轉化為生產力，才能更好地促進我國農業的發展。而農業科學技術只有通過媒介的有效推廣，才能讓農民掌握并應用。本文以“媒介農業技術推廣報道”為研究議題，通過分析《農(nong)民日報(bao)》2011年對農(nong)業(ye)(ye)技術(shu)推廣(guang)的(de)(de)相關新聞報(bao)道(dao)，闡釋(shi)媒(mei)介(jie)對農(nong)業(ye)(ye)推廣(guang)報(bao)道(dao)的(de)(de)建(jian)構方式和特點。

關鍵詞：農(nong)業(ye)技術推(tui)廣(guang)；農(nong)業(ye)傳播學；農(nong)業(ye)傳播

一、引言

2011年，我國出臺《十二五規劃綱要》，綱要指出，我國產業結構不合理，農業基礎薄弱，城鄉發展不平衡，提出加快現代農業建設的目標。我國自古就是農業大國，我國古代農業技術先進，農業發展繁榮。然而近代中國早已被發達國家趕超，我國現階段農業傳播的發展與發達國家和其他行業相比，處于劣勢地位。農民信息需求大，農業傳播效果不佳，農業傳播存在許多問題。大眾媒介是農民了解農業信息的主要來源，無論是個人還是大眾，都無法避免大眾媒介的影響。大眾媒介在農業技術推廣上如何建構，將會影響農民的接受程度及科技成果轉化成生產力的大小。根據趙曉春的定義，農業傳播可以界定為社會領域內涉農信息的傳遞①。農業傳播學是一門交叉學科，是傳播學的一個分支，指的是用傳播學的理論和方法研究涉農信息傳播規律的一門學科。農業傳播學發展至今僅有五六十年的時間，還沒形成獨立的理論積累和完善的學科體系。隨著社會發展的需要，農業問題得到越來越多的重視，越來越多的高校紛紛設立農業類專業，相信農業傳播學必將發展壯大。本文探討的問題是中央主流報紙如何在新聞報道中推廣農業技術，以及農業技術推廣的建構方式和報道情況。筆者從中央主流媒體出發，通過內容分析法(fa)，選(xuan)取了《農民日報(bao)(bao)》2011年(nian)1月-12月的(de)農業技術推廣相關報(bao)(bao)道進行研(yan)究，包(bao)括報(bao)(bao)道篇(pian)幅(fu)、報(bao)(bao)道題材、語(yu)言(yan)特(te)點、報(bao)(bao)道主題等。

二、研究方(fang)法和(he)樣本采集

（一(yi)）樣(yang)本(ben)與(yu)(yu)分(fen)析(xi)(xi)(xi)(xi)單(dan)位(wei)(wei)。目(mu)(mu)(mu)標媒體(ti)(ti)的(de)(de)(de)(de)(de)選定(ding)：本(ben)研究(jiu)以《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)》為(wei)(wei)(wei)目(mu)(mu)(mu)標媒體(ti)(ti)。《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)》是(shi)(shi)(shi)我國(guo)(guo)歷史上第一(yi)張面(mian)(mian)(mian)向(xiang)全(quan)(quan)國(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)發(fa)行(xing)(xing)(xing)(xing)的(de)(de)(de)(de)(de)報(bao)(bao)(bao)紙(zhi)，是(shi)(shi)(shi)一(yi)份中(zhong)(zhong)(zhong)央級、綜合(he)性(xing)(xing)大(da)(da)報(bao)(bao)(bao)，遵循“做黨(dang)的(de)(de)(de)(de)(de)宣(xuan)傳(chuan)喉舌，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)的(de)(de)(de)(de)(de)知心(xin)朋(peng)友”的(de)(de)(de)(de)(de)辦報(bao)(bao)(bao)宗旨(zhi)，大(da)(da)力(li)宣(xuan)傳(chuan)中(zhong)(zhong)(zhong)央“三(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”工作(zuo)(zuo)的(de)(de)(de)(de)(de)方針政(zheng)策(ce)(ce)，全(quan)(quan)面(mian)(mian)(mian)報(bao)(bao)(bao)道(dao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)的(de)(de)(de)(de)(de)巨大(da)(da)發(fa)展，及時(shi)(shi)反映農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)群眾(zhong)的(de)(de)(de)(de)(de)心(xin)聲(sheng)訴求(qiu)，總結宣(xuan)傳(chuan)基層群眾(zhong)的(de)(de)(de)(de)(de)偉(wei)大(da)(da)創造(zao)。《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)》成為(wei)(wei)(wei)社會各界了解“三(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”的(de)(de)(de)(de)(de)重要窗口、廣(guang)大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)獲(huo)取“三(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”信(xin)(xin)(xin)息的(de)(de)(de)(de)(de)重要平臺，在(zai)10億農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)讀者中(zhong)(zhong)(zhong)獨(du)(du)具感召力(li)和知名度，并發(fa)行(xing)(xing)(xing)(xing)到20多(duo)個(ge)國(guo)(guo)家和地(di)(di)區。時(shi)(shi)間范(fan)(fan)圍的(de)(de)(de)(de)(de)選定(ding)：選取2011年(nian)1月至(zhi)12月為(wei)(wei)(wei)研究(jiu)時(shi)(shi)段。2011年(nian)是(shi)(shi)(shi)“十(shi)二五規劃(hua)”的(de)(de)(de)(de)(de)開局(ju)之(zhi)年(nian)，政(zheng)府出(chu)(chu)臺了《十(shi)二五規劃(hua)綱要》，綱要提出(chu)(chu)加(jia)快(kuai)現代農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)建(jian)設，推(tui)進農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)科(ke)技(ji)創新(xin)(xin)，健全(quan)(quan)公益性(xing)(xing)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)(shu)(shu)(shu)推(tui)廣(guang)體(ti)(ti)系。因(yin)此，媒體(ti)(ti)作(zuo)(zuo)為(wei)(wei)(wei)黨(dang)的(de)(de)(de)(de)(de)耳目(mu)(mu)(mu)喉舌，在(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)(shu)(shu)(shu)推(tui)廣(guang)宣(xuan)傳(chuan)上有(you)義(yi)不容(rong)(rong)辭的(de)(de)(de)(de)(de)責任。分(fen)析(xi)(xi)(xi)(xi)單(dan)位(wei)(wei)的(de)(de)(de)(de)(de)選定(ding)：在(zai)《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)》選定(ding)時(shi)(shi)間內(nei)(nei)以農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)(shu)(shu)(shu)推(tui)廣(guang)內(nei)(nei)容(rong)(rong)為(wei)(wei)(wei)主的(de)(de)(de)(de)(de)報(bao)(bao)(bao)道(dao)，包(bao)括(kuo)新(xin)(xin)聞(wen)(wen)、文章、照片(pian)等(deng)。每(mei)一(yi)則新(xin)(xin)聞(wen)(wen)或文章中(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)配圖作(zuo)(zuo)為(wei)(wei)(wei)同一(yi)個(ge)分(fen)析(xi)(xi)(xi)(xi)單(dan)位(wei)(wei)，不單(dan)獨(du)(du)抽取出(chu)(chu)來分(fen)析(xi)(xi)(xi)(xi)。由于(yu)《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)》發(fa)行(xing)(xing)(xing)(xing)數量較(jiao)(jiao)多(duo)，如果每(mei)一(yi)期都(dou)分(fen)析(xi)(xi)(xi)(xi)，工程(cheng)量比較(jiao)(jiao)大(da)(da)，因(yin)此我們采用抽樣(yang)的(de)(de)(de)(de)(de)方法，每(mei)周(zhou)抽取一(yi)個(ge)樣(yang)本(ben)。由于(yu)周(zhou)六(liu)(liu)和周(zhou)日(ri)報(bao)(bao)(bao)紙(zhi)不發(fa)行(xing)(xing)(xing)(xing)，為(wei)(wei)(wei)了確保樣(yang)本(ben)量足夠，因(yin)此我們選擇每(mei)周(zhou)三(san)發(fa)行(xing)(xing)(xing)(xing)的(de)(de)(de)(de)(de)報(bao)(bao)(bao)紙(zhi)作(zuo)(zuo)為(wei)(wei)(wei)抽取單(dan)位(wei)(wei)，按照等(deng)距抽樣(yang)的(de)(de)(de)(de)(de)方法依(yi)次抽取樣(yang)本(ben)，如有(you)缺失的(de)(de)(de)(de)(de)樣(yang)本(ben)則跳(tiao)過(guo)繼(ji)續(xu)抽取。如有(you)一(yi)個(ge)版(ban)(ban)(ban)面(mian)(mian)(mian)有(you)多(duo)個(ge)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)(shu)(shu)(shu)推(tui)廣(guang)的(de)(de)(de)(de)(de)報(bao)(bao)(bao)道(dao)，則優(you)(you)先(xian)選擇位(wei)(wei)置醒目(mu)(mu)(mu)靠前(qian)的(de)(de)(de)(de)(de)新(xin)(xin)聞(wen)(wen)。（二）類(lei)目(mu)(mu)(mu)建(jian)構。筆者根據(ju)相關文獻和研究(jiu)目(mu)(mu)(mu)標的(de)(de)(de)(de)(de)需(xu)要，依(yi)據(ju)下(xia)列(lie)六(liu)(liu)項(xiang)指標進行(xing)(xing)(xing)(xing)類(lei)目(mu)(mu)(mu)構建(jian)。這六(liu)(liu)項(xiang)指標分(fen)別(bie)是(shi)(shi)(shi)：1.報(bao)(bao)(bao)道(dao)篇幅。根據(ju)新(xin)(xin)聞(wen)(wen)報(bao)(bao)(bao)道(dao)字數的(de)(de)(de)(de)(de)多(duo)少，分(fen)為(wei)(wei)(wei)五大(da)(da)類(lei)：（1）200字以下(xia)；（2）200-800字；（3）800-2500字；（4）2500-5000字；（5）5000字以上。2.報(bao)(bao)(bao)道(dao)體(ti)(ti)裁。根據(ju)研究(jiu)目(mu)(mu)(mu)的(de)(de)(de)(de)(de)的(de)(de)(de)(de)(de)需(xu)要，分(fen)為(wei)(wei)(wei)九大(da)(da)類(lei)：（1）消息；（2）通訊；（3）評論；（4）新(xin)(xin)聞(wen)(wen)專(zhuan)訪；（5）新(xin)(xin)聞(wen)(wen)特寫(xie)；（6）文藝作(zuo)(zuo)品(pin)；（7）讀者來信(xin)(xin)(xin)；（8）圖片(pian)；（9）其他。3.報(bao)(bao)(bao)道(dao)版(ban)(ban)(ban)面(mian)(mian)(mian)。依(yi)據(ju)報(bao)(bao)(bao)紙(zhi)版(ban)(ban)(ban)面(mian)(mian)(mian)的(de)(de)(de)(de)(de)劃(hua)分(fen)，分(fen)為(wei)(wei)(wei)頭版(ban)(ban)(ban)、二版(ban)(ban)(ban)、三(san)版(ban)(ban)(ban)、四(si)版(ban)(ban)(ban)、五版(ban)(ban)(ban)、六(liu)(liu)版(ban)(ban)(ban)、七版(ban)(ban)(ban)和八版(ban)(ban)(ban)。4.報(bao)(bao)(bao)道(dao)立場。根據(ju)報(bao)(bao)(bao)道(dao)內(nei)(nei)容(rong)(rong)分(fen)析(xi)(xi)(xi)(xi)，報(bao)(bao)(bao)道(dao)立場共分(fen)為(wei)(wei)(wei)四(si)大(da)(da)類(lei)：正面(mian)(mian)(mian)、中(zhong)(zhong)(zhong)性(xing)(xing)、負面(mian)(mian)(mian)、無法判(pan)斷。5.報(bao)(bao)(bao)道(dao)地(di)(di)域。根據(ju)報(bao)(bao)(bao)道(dao)內(nei)(nei)容(rong)(rong)中(zhong)(zhong)(zhong)出(chu)(chu)現的(de)(de)(de)(de)(de)地(di)(di)域，分(fen)為(wei)(wei)(wei)九大(da)(da)類(lei)：華(hua)東、華(hua)中(zhong)(zhong)(zhong)、華(hua)南、華(hua)北(bei)、東北(bei)、西(xi)北(bei)、西(xi)南、全(quan)(quan)國(guo)(guo)、國(guo)(guo)外(wai)。報(bao)(bao)(bao)道(dao)內(nei)(nei)容(rong)(rong)中(zhong)(zhong)(zhong)出(chu)(chu)現多(duo)個(ge)地(di)(di)區則視為(wei)(wei)(wei)全(quan)(quan)國(guo)(guo)范(fan)(fan)圍。6.報(bao)(bao)(bao)道(dao)主題。參考(kao)2012年(nian)8月新(xin)(xin)修改的(de)(de)(de)(de)(de)《中(zhong)(zhong)(zhong)華(hua)人民(min)共和國(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)(shu)(shu)(shu)推(tui)廣(guang)法》②以及農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)(shu)(shu)(shu)推(tui)廣(guang)的(de)(de)(de)(de)(de)定(ding)義(yi)，報(bao)(bao)(bao)道(dao)主題可(ke)分(fen)為(wei)(wei)(wei)十(shi)六(liu)(liu)大(da)(da)類(lei)：（1）優(you)(you)良(liang)品(pin)種（水稻(dao)、玉(yu)米(mi)、棉花、油菜(cai)、烤煙(yan)、蔬菜(cai)等(deng)的(de)(de)(de)(de)(de)優(you)(you)良(liang)品(pin)種）；（2）作(zuo)(zuo)物栽(zai)培(pei)技(ji)術(shu)(shu)(shu)(shu)；（3）養殖技(ji)術(shu)(shu)(shu)(shu)；（4）植保與(yu)(yu)疫(yi)病防(fang)(fang)控技(ji)術(shu)(shu)(shu)(shu)（植物病蟲害、動物疫(yi)病和其他有(you)害生物防(fang)(fang)治技(ji)術(shu)(shu)(shu)(shu)）；（5）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)收(shou)獲(huo)、加(jia)工、包(bao)裝(zhuang)、貯藏(zang)、運輸(shu)技(ji)術(shu)(shu)(shu)(shu)；（6）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)田水利(li)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)供(gong)排水、土壤改良(liang)與(yu)(yu)水土保持(chi)技(ji)術(shu)(shu)(shu)(shu)；（7）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機械化、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)用航空、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)氣象和農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)信(xin)(xin)(xin)息技(ji)術(shu)(shu)(shu)(shu)；（8）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)投入品(pin)安全(quan)(quan)使用、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)質量安全(quan)(quan)技(ji)術(shu)(shu)(shu)(shu)；（9）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)防(fang)(fang)災減災、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資源與(yu)(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)生態和農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)能(neng)源開發(fa)技(ji)術(shu)(shu)(shu)(shu)；（10）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)銷售(shou)和市場需(xu)求(qiu)信(xin)(xin)(xin)息；（11）其他農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)(shu)(shu)(shu)；（12）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)技(ji)推(tui)廣(guang)體(ti)(ti)制(zhi)(zhi)機制(zhi)(zhi)；（13）政(zheng)策(ce)(ce)監管(guan)；（14）專(zhuan)家指導；（15）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)示范(fan)(fan)；（16）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)培(pei)訓。

三、資料分析

（一(yi)）報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)數量(liang)(liang)(liang)統(tong)(tong)(tong)計(ji)(ji)(ji)。1月-12月總(zong)(zong)(zong)共抽取(qu)了51個(ge)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)，樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)分(fen)(fen)(fen)(fen)(fen)布(bu)(bu)比(bi)較(jiao)均勻，每個(ge)星期都(dou)有(you)(you)(you)(you)(you)(you)一(yi)個(ge)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)，保證結果不會有(you)(you)(you)(you)(you)(you)太大(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)偏差。（二）報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)篇(pian)(pian)(pian)(pian)幅統(tong)(tong)(tong)計(ji)(ji)(ji)。農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)廣(guang)(guang)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)篇(pian)(pian)(pian)(pian)幅主(zhu)(zhu)(zhu)(zhu)要集中(zhong)(zhong)(zhong)在(zai)200-2500字(zi)(zi)(zi)，其(qi)(qi)(qi)中(zhong)(zhong)(zhong)200-800字(zi)(zi)(zi)有(you)(you)(you)(you)(you)(you)19篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)總(zong)(zong)(zong)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)37%；800-2500字(zi)(zi)(zi)有(you)(you)(you)(you)(you)(you)22篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)總(zong)(zong)(zong)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)43%；200字(zi)(zi)(zi)以(yi)下和(he)(he)(he)(he)2500字(zi)(zi)(zi)以(yi)上(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)較(jiao)少，分(fen)(fen)(fen)(fen)(fen)別有(you)(you)(you)(you)(you)(you)4篇(pian)(pian)(pian)(pian)、5篇(pian)(pian)(pian)(pian)；5000字(zi)(zi)(zi)以(yi)上(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)(you)(you)(you)(you)1篇(pian)(pian)(pian)(pian)。（三(san)(san)）報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)體裁統(tong)(tong)(tong)計(ji)(ji)(ji)。關(guan)于農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)廣(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)，最(zui)常見的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新聞(wen)(wen)體裁是(shi)(shi)(shi)(shi)消息，總(zong)(zong)(zong)共有(you)(you)(you)(you)(you)(you)26篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)51%，已(yi)經超過(guo)半(ban)數。其(qi)(qi)(qi)次(ci)是(shi)(shi)(shi)(shi)通訊，共有(you)(you)(you)(you)(you)(you)19篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)37%。新聞(wen)(wen)評論和(he)(he)(he)(he)新聞(wen)(wen)專訪都(dou)是(shi)(shi)(shi)(shi)兩(liang)篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)4%。讀(du)者來信(xin)和(he)(he)(he)(he)圖片數量(liang)(liang)(liang)最(zui)少，各只(zhi)(zhi)有(you)(you)(you)(you)(you)(you)1篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)2%。新聞(wen)(wen)特(te)寫、文藝作品(pin)(pin)在(zai)抽樣(yang)(yang)(yang)(yang)(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)中(zhong)(zhong)(zhong)沒有(you)(you)(you)(you)(you)(you)涉及。（四(si)）報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)版(ban)(ban)面(mian)(mian)。統(tong)(tong)(tong)計(ji)(ji)(ji)版(ban)(ban)面(mian)(mian)是(shi)(shi)(shi)(shi)各類(lei)稿件在(zai)報(bao)(bao)(bao)(bao)(bao)紙上(shang)編排布(bu)(bu)局的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)整體產物(wu)(wu)(wu)，是(shi)(shi)(shi)(shi)編輯(ji)人(ren)員精心設計(ji)(ji)(ji)報(bao)(bao)(bao)(bao)(bao)紙內容的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總(zong)(zong)(zong)體結構，是(shi)(shi)(shi)(shi)讀(du)者首要的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)接觸(chu)對(dui)象。對(dui)于黨報(bao)(bao)(bao)(bao)(bao)而言(yan)，第(di)一(yi)版(ban)(ban)被稱為頭版(ban)(ban)，是(shi)(shi)(shi)(shi)最(zui)重(zhong)(zhong)要的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)版(ban)(ban)面(mian)(mian)，往(wang)往(wang)刊登最(zui)重(zhong)(zhong)要、最(zui)具有(you)(you)(you)(you)(you)(you)新聞(wen)(wen)價值的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)和(he)(he)(he)(he)意(yi)義的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)稿件。由表1可知(zhi)(zhi)，《農(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》主(zhu)(zhu)(zhu)(zhu)要把農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)廣(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)編排在(zai)五版(ban)(ban)和(he)(he)(he)(he)六版(ban)(ban)，五、六兩(liang)版(ban)(ban)各有(you)(you)(you)(you)(you)(you)15篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)29%；其(qi)(qi)(qi)次(ci)是(shi)(shi)(shi)(shi)頭版(ban)(ban)，有(you)(you)(you)(you)(you)(you)9篇(pian)(pian)(pian)(pian)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)18%；接著是(shi)(shi)(shi)(shi)二版(ban)(ban)、三(san)(san)版(ban)(ban)和(he)(he)(he)(he)八(ba)版(ban)(ban)，分(fen)(fen)(fen)(fen)(fen)別有(you)(you)(you)(you)(you)(you)4篇(pian)(pian)(pian)(pian)、3篇(pian)(pian)(pian)(pian)和(he)(he)(he)(he)3篇(pian)(pian)(pian)(pian)，各站(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)9%、6%和(he)(he)(he)(he)6%；四(si)版(ban)(ban)和(he)(he)(he)(he)七版(ban)(ban)數量(liang)(liang)(liang)最(zui)少，只(zhi)(zhi)有(you)(you)(you)(you)(you)(you)1篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)2%。（五）報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)立場統(tong)(tong)(tong)計(ji)(ji)(ji)。這里的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)立場指(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)內容所呈現的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)語言(yan)特(te)點，分(fen)(fen)(fen)(fen)(fen)為正面(mian)(mian)、中(zhong)(zhong)(zhong)性(xing)(xing)、負(fu)面(mian)(mian)。正面(mian)(mian)指(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)贊美、肯定的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成分(fen)(fen)(fen)(fen)(fen)；負(fu)面(mian)(mian)包含批判、抨擊的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成分(fen)(fen)(fen)(fen)(fen)；中(zhong)(zhong)(zhong)性(xing)(xing)介于兩(liang)者之間，對(dui)事實的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)客觀陳述，態度中(zhong)(zhong)(zhong)立。從統(tong)(tong)(tong)計(ji)(ji)(ji)數據可知(zhi)(zhi)，《農(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)廣(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)有(you)(you)(you)(you)(you)(you)61%的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)正面(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，有(you)(you)(you)(you)(you)(you)31篇(pian)(pian)(pian)(pian)；其(qi)(qi)(qi)次(ci)是(shi)(shi)(shi)(shi)37%的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)性(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新聞(wen)(wen)，有(you)(you)(you)(you)(you)(you)19篇(pian)(pian)(pian)(pian)；負(fu)面(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)最(zui)少，只(zhi)(zhi)有(you)(you)(you)(you)(you)(you)1篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)2%。無法判斷(duan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新聞(wen)(wen)沒有(you)(you)(you)(you)(you)(you)。《農(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)廣(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)以(yi)正面(mian)(mian)為主(zhu)(zhu)(zhu)(zhu)，遵循了其(qi)(qi)(qi)辦報(bao)(bao)(bao)(bao)(bao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宗旨。（六）報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)地(di)(di)域統(tong)(tong)(tong)計(ji)(ji)(ji)。通過(guo)表2可知(zhi)(zhi)，《農(nong)(nong)(nong)(nong)(nong)(nong)民(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)廣(guang)(guang)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)地(di)(di)域主(zhu)(zhu)(zhu)(zhu)要分(fen)(fen)(fen)(fen)(fen)布(bu)(bu)在(zai)華(hua)東和(he)(he)(he)(he)華(hua)北地(di)(di)區(qu)，都(dou)有(you)(you)(you)(you)(you)(you)22篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)23%；其(qi)(qi)(qi)次(ci)是(shi)(shi)(shi)(shi)全(quan)(quan)國范圍內多個(ge)區(qu)域的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)，有(you)(you)(you)(you)(you)(you)11篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)22%；華(hua)南、東北、西南、西北地(di)(di)區(qu)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)分(fen)(fen)(fen)(fen)(fen)布(bu)(bu)比(bi)較(jiao)均勻，分(fen)(fen)(fen)(fen)(fen)別是(shi)(shi)(shi)(shi)2篇(pian)(pian)(pian)(pian)、3篇(pian)(pian)(pian)(pian)、4篇(pian)(pian)(pian)(pian)和(he)(he)(he)(he)5篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)4%、6%、8%和(he)(he)(he)(he)10%；華(hua)中(zhong)(zhong)(zhong)和(he)(he)(he)(he)國外地(di)(di)區(qu)分(fen)(fen)(fen)(fen)(fen)布(bu)(bu)最(zui)少，只(zhi)(zhi)有(you)(you)(you)(you)(you)(you)1篇(pian)(pian)(pian)(pian)，占(zhan)(zhan)(zhan)樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)2%。（七）報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)主(zhu)(zhu)(zhu)(zhu)題(ti)(ti)統(tong)(tong)(tong)計(ji)(ji)(ji)。注(zhu)：主(zhu)(zhu)(zhu)(zhu)題(ti)(ti)內容分(fen)(fen)(fen)(fen)(fen)類(lei)包括（1）優(you)(you)良品(pin)(pin)種（水稻(dao)、玉米、棉花(hua)、油菜、烤煙(yan)、蔬菜等的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優(you)(you)良品(pin)(pin)種）；（2）作物(wu)(wu)(wu)栽培技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；（3）養(yang)殖技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；（4）植保與疫病防(fang)控技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)（植物(wu)(wu)(wu)病蟲害、動物(wu)(wu)(wu)疫病和(he)(he)(he)(he)其(qi)(qi)(qi)他有(you)(you)(you)(you)(you)(you)害生(sheng)物(wu)(wu)(wu)防(fang)治技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)）；（5）農(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)(pin)收獲、加工、包裝、貯藏、運輸技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；（6）農(nong)(nong)(nong)(nong)(nong)(nong)田水利、農(nong)(nong)(nong)(nong)(nong)(nong)村供(gong)排水、土壤(rang)改良與水土保持技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；（7）農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)機械化(hua)、農(nong)(nong)(nong)(nong)(nong)(nong)用(yong)航空、農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)氣象和(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)信(xin)息技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；（8）農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)投入品(pin)(pin)安全(quan)(quan)使用(yong)、農(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)(pin)質量(liang)(liang)(liang)安全(quan)(quan)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；（9）農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)防(fang)災減災、農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)資(zi)源與農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生(sheng)態和(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)村能(neng)源開發技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；（10）農(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)(pin)銷售和(he)(he)(he)(he)市(shi)場需求信(xin)息；（11）其(qi)(qi)(qi)他農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；（12）農(nong)(nong)(nong)(nong)(nong)(nong)技(ji)(ji)(ji)(ji)推(tui)廣(guang)(guang)體制機制；（13）政策監管(guan)；（14）專家指(zhi)導；（15）農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)示范；（16）農(nong)(nong)(nong)(nong)(nong)(nong)民(min)培訓。表3顯示，以(yi)總(zong)(zong)(zong)體51篇(pian)(pian)(pian)(pian)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)廣(guang)(guang)相(xiang)關(guan)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)作為研究樣(yang)(yang)(yang)(yang)(yang)本(ben)(ben)(ben)(ben)(ben)，各類(lei)主(zhu)(zhu)(zhu)(zhu)題(ti)(ti)在(zai)總(zong)(zong)(zong)體報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)中(zhong)(zhong)(zhong)所占(zhan)(zhan)(zhan)比(bi)例從高到低依次(ci)排列，前三(san)(san)位依次(ci)為作物(wu)(wu)(wu)栽培技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)（28%）、養(yang)殖技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)（10%）、優(you)(you)良品(pin)(pin)種（8%）。作物(wu)(wu)(wu)栽培技(ji)(ji)(ji)(ji)術(shu)(shu)(shu)一(yi)枝獨秀(xiu)（15篇(pian)(pian)(pian)(pian)），其(qi)(qi)(qi)它主(zhu)(zhu)(zhu)(zhu)題(ti)(ti)分(fen)(fen)(fen)(fen)(fen)布(bu)(bu)比(bi)較(jiao)均勻，只(zhi)(zhi)有(you)(you)(you)(you)(you)(you)兩(liang)三(san)(san)篇(pian)(pian)(pian)(pian)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)。

四、結論

本(ben)(ben)(ben)文通(tong)過(guo)對《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)》2011年(nian)1月-12月關(guan)(guan)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)(tui)廣(guang)(guang)(guang)(guang)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)研究(jiu)，從報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)數(shu)量(liang)(liang)、報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)篇幅(fu)(fu)、報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)體裁、報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)版(ban)面、報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)立(li)場(chang)、報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)地域、報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)主(zhu)(zhu)(zhu)題七(qi)個(ge)方面分析(xi)中(zhong)得(de)出(chu)如下結(jie)(jie)論(lun)：一(yi)是(shi)(shi)(shi)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)篇幅(fu)(fu)應適中(zhong)，在(zai)200-2500字之(zhi)間最合(he)(he)適。字數(shu)少了(le)(le)無法把(ba)信(xin)(xin)息說(shuo)明(ming)，篇幅(fu)(fu)過(guo)長容(rong)易使(shi)讀者失去耐心(xin)。《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)》關(guan)(guan)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)(tui)廣(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)主(zhu)(zhu)(zhu)要集(ji)中(zhong)在(zai)200-2500字。二(er)是(shi)(shi)(shi)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)體裁多(duo)(duo)樣，報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)版(ban)面固定(ding)。從《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)》抽取的(de)(de)(de)(de)(de)(de)(de)(de)(de)有關(guan)(guan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)(tui)廣(guang)(guang)(guang)(guang)樣本(ben)(ben)(ben)的(de)(de)(de)(de)(de)(de)(de)(de)(de)分析(xi)中(zhong)可以知(zhi)道(dao)(dao)(dao)(dao)(dao)，報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)體裁種類繁(fan)多(duo)(duo)，涉及消息、通(tong)訊(xun)、評(ping)論(lun)、專訪(fang)、讀者來信(xin)(xin)和(he)(he)圖片，但(dan)是(shi)(shi)(shi)消息和(he)(he)通(tong)訊(xun)占了(le)(le)絕大(da)多(duo)(duo)數(shu)，評(ping)論(lun)和(he)(he)專訪(fang)數(shu)量(liang)(liang)較(jiao)少。同時(shi)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)版(ban)面固定(ding)在(zai)五版(ban)和(he)(he)六版(ban)，由(you)于(yu)《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)》屬(shu)于(yu)中(zhong)央級、綜合(he)(he)性(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)紙，前(qian)三版(ban)一(yi)般都是(shi)(shi)(shi)綜合(he)(he)要聞(wen)。若是(shi)(shi)(shi)關(guan)(guan)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)(tui)廣(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)相關(guan)(guan)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)集(ji)中(zhong)在(zai)前(qian)三版(ban)，則更能引起受眾的(de)(de)(de)(de)(de)(de)(de)(de)(de)注意(yi)，達到良好的(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)播(bo)(bo)效(xiao)(xiao)果。三是(shi)(shi)(shi)以正面宣傳(chuan)為(wei)主(zhu)(zhu)(zhu)，報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)區(qu)域集(ji)中(zhong)在(zai)東(dong)部(bu)(bu)發(fa)達地區(qu)。技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)(tui)廣(guang)(guang)(guang)(guang)類的(de)(de)(de)(de)(de)(de)(de)(de)(de)新聞(wen)屬(shu)于(yu)硬新聞(wen)，其(qi)性(xing)質(zhi)決定(ding)了(le)(le)其(qi)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)立(li)場(chang)以正面和(he)(he)中(zhong)性(xing)為(wei)主(zhu)(zhu)(zhu)。同時(shi)，《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)》作(zuo)為(wei)黨報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)，把(ba)“做黨的(de)(de)(de)(de)(de)(de)(de)(de)(de)宣傳(chuan)喉舌，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)的(de)(de)(de)(de)(de)(de)(de)(de)(de)知(zhi)心(xin)朋友”作(zuo)為(wei)辦報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)宗旨(zhi)，以正面宣傳(chuan)為(wei)主(zhu)(zhu)(zhu)。通(tong)過(guo)樣本(ben)(ben)(ben)統計數(shu)據(ju)可以知(zhi)道(dao)(dao)(dao)(dao)(dao)，《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)》關(guan)(guan)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)(tui)廣(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)主(zhu)(zhu)(zhu)要集(ji)中(zhong)在(zai)華東(dong)地區(qu)，主(zhu)(zhu)(zhu)要原因是(shi)(shi)(shi)東(dong)部(bu)(bu)經濟(ji)比(bi)(bi)較(jiao)發(fa)達，對農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)信(xin)(xin)息需(xu)求量(liang)(liang)大(da)。但(dan)是(shi)(shi)(shi)我國(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)現(xian)(xian)實(shi)情況是(shi)(shi)(shi)中(zhong)西(xi)(xi)部(bu)(bu)地區(qu)經濟(ji)欠發(fa)達，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)基(ji)礎薄弱，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)信(xin)(xin)息匱乏，媒(mei)體應該把(ba)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)對象(xiang)集(ji)中(zhong)在(zai)中(zhong)西(xi)(xi)部(bu)(bu)地區(qu)，提高農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)生(sheng)(sheng)產(chan)效(xiao)(xiao)率、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)產(chan)量(liang)(liang)和(he)(he)質(zhi)量(liang)(liang)，增加農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)收入，推(tui)(tui)進中(zhong)西(xi)(xi)部(bu)(bu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)發(fa)展(zhan)，加快我國(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)現(xian)(xian)代化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)建設步伐。四是(shi)(shi)(shi)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)內(nei)容(rong)貼近農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)需(xu)求。通(tong)過(guo)對樣本(ben)(ben)(ben)的(de)(de)(de)(de)(de)(de)(de)(de)(de)分析(xi)，《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)》關(guan)(guan)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)(tui)廣(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)較(jiao)多(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)作(zuo)物栽培(pei)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)、養(yang)殖技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)和(he)(he)優良品(pin)種。有調查(cha)表明(ming)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)技(ji)(ji)(ji)(ji)(ji)(ji)推(tui)(tui)廣(guang)(guang)(guang)(guang)部(bu)(bu)門需(xu)求的(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)信(xin)(xin)息排首位的(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)植保(bao)(bao)與疫病(bing)防控技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)和(he)(he)優良作(zuo)物品(pin)種信(xin)(xin)息，其(qi)次(ci)是(shi)(shi)(shi)作(zuo)物栽培(pei)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)和(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)投入品(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)安全(quan)使(shi)用、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)品(pin)質(zhi)量(liang)(liang)安全(quan)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)；對希望了(le)(le)解的(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)信(xin)(xin)息，有超過(guo)半數(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)被(bei)調查(cha)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)表示(shi)新的(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)作(zuo)物優良品(pin)種信(xin)(xin)息和(he)(he)植保(bao)(bao)與疫病(bing)防控技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)排前(qian)，其(qi)次(ci)是(shi)(shi)(shi)作(zuo)物栽培(pei)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)和(he)(he)畜禽養(yang)殖技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)。③在(zai)我國(guo)(guo)(guo)大(da)力發(fa)展(zhan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)科技(ji)(ji)(ji)(ji)(ji)(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)今(jin)天，針對農(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)和(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)技(ji)(ji)(ji)(ji)(ji)(ji)部(bu)(bu)門的(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)求報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)，有利于(yu)實(shi)現(xian)(xian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)成果轉化(hua)為(wei)生(sheng)(sheng)產(chan)力，幫助廣(guang)(guang)(guang)(guang)大(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)脫貧致富，提高我國(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)國(guo)(guo)(guo)際競(jing)爭力，保(bao)(bao)障我國(guo)(guo)(guo)糧食安全(quan)。五、問(wen)題和(he)(he)不足由(you)于(yu)時(shi)間和(he)(he)精力有限，本(ben)(ben)(ben)研究(jiu)選取的(de)(de)(de)(de)(de)(de)(de)(de)(de)樣本(ben)(ben)(ben)量(liang)(liang)較(jiao)少，51個(ge)樣本(ben)(ben)(ben)量(liang)(liang)遠遠不夠。我們知(zhi)道(dao)(dao)(dao)(dao)(dao)，樣本(ben)(ben)(ben)量(liang)(liang)越多(duo)(duo)，結(jie)(jie)論(lun)出(chu)現(xian)(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)偏差就越小(xiao)。此(ci)外，大(da)眾媒(mei)介包括(kuo)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)紙、廣(guang)(guang)(guang)(guang)播(bo)(bo)、電(dian)(dian)(dian)視(shi)(shi)、互聯網等，媒(mei)介農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)推(tui)(tui)廣(guang)(guang)(guang)(guang)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)研究(jiu)不只(zhi)有報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)紙，廣(guang)(guang)(guang)(guang)播(bo)(bo)、電(dian)(dian)(dian)視(shi)(shi)、互聯網的(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)播(bo)(bo)影響(xiang)比(bi)(bi)報(bao)(bao)(bao)(bao)(bao)(bao)(bao)(bao)紙要大(da)。但(dan)是(shi)(shi)(shi)由(you)于(yu)廣(guang)(guang)(guang)(guang)播(bo)(bo)、電(dian)(dian)(dian)視(shi)(shi)屬(shu)于(yu)聲(sheng)音和(he)(he)視(shi)(shi)頻的(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)播(bo)(bo)，其(qi)相關(guan)(guan)資料比(bi)(bi)較(jiao)難(nan)獲取，保(bao)(bao)存比(bi)(bi)較(jiao)困難(nan)，因此(ci)筆(bi)者未對廣(guang)(guang)(guang)(guang)播(bo)(bo)、電(dian)(dian)(dian)視(shi)(shi)媒(mei)介進行研究(jiu)。

作者:曾順 單位:廣西師范(fan)學院新聞與(yu)傳播(bo)學院