導(dao)語：陜西酒文(wen)化鄉村旅(lv)游發展路徑研究一文(wen)來源于網友上傳(chuan)，不(bu)代表本站觀點，若需(xu)要原(yuan)創文(wen)章(zhang)可咨(zi)詢客服老師，歡迎(ying)參考。

摘要：為了發展具有陜西區域特色的文化鄉村旅游，分析了陜西酒文化鄉村旅游發展現狀，發現了旅游客源市場狹隘、陜西酒文化價值利用率較低以及旅游產品形式單一等問題。針對上述問題，設定新的陜西酒文化鄉村旅游發展路徑。通過酒(jiu)(jiu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)消(xiao)(xiao)費觀念的(de)普及工作(zuo)，培養酒(jiu)(jiu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)鄉村(cun)旅(lv)游(you)核心人群；設(she)(she)定(ding)以陜(shan)西酒(jiu)(jiu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)為背(bei)景的(de)酒(jiu)(jiu)莊與(yu)主題酒(jiu)(jiu)店，開(kai)發弘(hong)揚當地的(de)酒(jiu)(jiu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)與(yu)鄉村(cun)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)的(de)旅(lv)游(you)產品；構(gou)建旅(lv)游(you)路線(xian)規劃數據庫，得到游(you)客的(de)旅(lv)游(you)偏(pian)好與(yu)消(xiao)(xiao)費偏(pian)好，實現酒(jiu)(jiu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)鄉村(cun)旅(lv)游(you)路線(xian)的(de)優化(hua)(hua)(hua)(hua)。根據上述提出的(de)創新性(xing)路徑，建設(she)(she)具有區(qu)域(yu)特色的(de)酒(jiu)(jiu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游(you)開(kai)發模式，為當地酒(jiu)(jiu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游(you)資源開(kai)發活(huo)動提供一定(ding)的(de)理論參考。

關鍵詞：鄉(xiang)村(cun)振興戰略；文化旅(lv)游(you)；鄉(xiang)村(cun)旅(lv)游(you)；旅(lv)游(you)資(zi)源開發

在黨的報告中首次提出了鄉村振興戰略，在報告中指出，堅持農業鄉村優先發展，通過實施鄉村振興政策，推進鄉村現代化發展，實現城鄉一體化。這是繼“建設美麗鄉村”后，黨對鄉村建設提出的重要理念。在此之前，針對鄉村建設，黨和國家已經提出了大量的針對性建設意見，以此促進鄉村經濟的發展[1-3]。實施鄉村振興戰略必須尋找具有可持續增長、可帶動當地勞動力發展、促進城鄉協同性、具有廣泛包容性的產業作為突破口。經過多次分析，選擇鄉村旅游作為發展鄉村經濟的重要途徑。在鄉村振興戰略的影響下，發展鄉村旅游具有重要意義[4-5]。但旅游產品同質化程度不斷加劇，傳統的鄉村旅游已經無法滿足人們對鄉村旅游產品的需求[6]，因此需要開發更加小眾且具有特色性的旅游產品。為此提出以陜西酒文化旅游作為研究對(dui)象，在(zai)鄉(xiang)村(cun)振興戰略背景下，融入當(dang)地(di)特色(se)與文(wen)(wen)化(hua)(hua)內涵，提(ti)升當(dang)地(di)酒文(wen)(wen)化(hua)(hua)鄉(xiang)村(cun)旅游競(jing)爭力。幫助當(dang)地(di)釀酒企(qi)業進(jin)行產業延伸，賦予酒類(lei)商品(pin)的(de)高端附加值(zhi)。在(zai)開(kai)發當(dang)地(di)酒文(wen)(wen)化(hua)(hua)旅游產品(pin)的(de)過(guo)程中，實(shi)現(xian)文(wen)(wen)化(hua)(hua)的(de)傳承和創新，形成當(dang)地(di)特有的(de)旅游文(wen)(wen)化(hua)(hua)競(jing)爭力與影響力，以此(ci)實(shi)現(xian)陜西鄉(xiang)村(cun)經濟振興與文(wen)(wen)化(hua)(hua)振興。

1酒(jiu)文化鄉(xiang)村旅游發(fa)展現(xian)狀分析

1.1我(wo)國酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)現(xian)(xian)(xian)狀。通(tong)過文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)獻(xian)研(yan)(yan)究(jiu)(jiu)(jiu)可(ke)(ke)(ke)知，目前國外酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)與(yu)(yu)(yu)(yu)(yu)研(yan)(yan)究(jiu)(jiu)(jiu)較(jiao)(jiao)(jiao)為(wei)成(cheng)熟，葡萄酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)開(kai)展(zhan)(zhan)(zhan)(zhan)(zhan)各(ge)方(fang)(fang)(fang)面都(dou)有(you)(you)所涉及(ji)(ji)[7-8]。但(dan)(dan)(dan)對于(yu)(yu)(yu)(yu)(yu)(yu)葡萄酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)概念(nian)(nian)，在(zai)(zai)(zai)業(ye)(ye)內并(bing)沒(mei)有(you)(you)得(de)(de)到(dao)統一(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)觀(guan)點(dian)。綜合大(da)量(liang)(liang)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)獻(xian)研(yan)(yan)究(jiu)(jiu)(jiu)結果發(fa)(fa)(fa)(fa)(fa)現(xian)(xian)(xian)，國外的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)起源于(yu)(yu)(yu)(yu)(yu)(yu)20世紀90年代，興(xing)起階(jie)段較(jiao)(jiao)(jiao)早，國外學者對于(yu)(yu)(yu)(yu)(yu)(yu)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)概念(nian)(nian)沒(mei)有(you)(you)統一(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)認識，各(ge)有(you)(you)側(ce)重。對于(yu)(yu)(yu)(yu)(yu)(yu)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重點(dian)主要(yao)集中(zhong)在(zai)(zai)(zai)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)市(shi)場(chang)(chang)影響(xiang)(xiang)、區域合作(zuo)、開(kai)發(fa)(fa)(fa)(fa)(fa)優化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)以及(ji)(ji)社(she)會影響(xiang)(xiang)等(deng)方(fang)(fang)(fang)面。研(yan)(yan)究(jiu)(jiu)(jiu)方(fang)(fang)(fang)法多以描述性為(wei)主，部分文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)獻(xian)也(ye)會構建相應(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)模(mo)型。伴隨著酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不斷發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)，其(qi)研(yan)(yan)究(jiu)(jiu)(jiu)領域也(ye)逐步(bu)由(you)市(shi)場(chang)(chang)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)效益轉向社(she)會文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)效益。我(wo)國關(guan)(guan)于(yu)(yu)(yu)(yu)(yu)(yu)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)研(yan)(yan)究(jiu)(jiu)(jiu)相對較(jiao)(jiao)(jiao)晚，但(dan)(dan)(dan)隨著近年來國內酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)興(xing)起，對其(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)研(yan)(yan)究(jiu)(jiu)(jiu)也(ye)逐漸增(zeng)加(jia)。目前，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)與(yu)(yu)(yu)(yu)(yu)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)研(yan)(yan)究(jiu)(jiu)(jiu)主要(yao)包含酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)歷史(shi)、資(zi)(zi)源特征、功能內涵以及(ji)(ji)概念(nian)(nian)方(fang)(fang)(fang)法等(deng)等(deng)[9]。我(wo)國是傳統釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)起源地(di)(di)(di)區，釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)歷史(shi)源遠流長(chang)(chang)，喝酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)是各(ge)地(di)(di)(di)人們(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳統生活習俗。當(dang)(dang)(dang)(dang)地(di)(di)(di)人們(men)大(da)都(dou)喜好(hao)飲(yin)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)，通(tong)過飲(yin)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)調節人際關(guan)(guan)系。在(zai)(zai)(zai)傳統節慶更是無酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)不歡，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)成(cheng)為(wei)當(dang)(dang)(dang)(dang)地(di)(di)(di)人們(men)生活的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重要(yao)組成(cheng)部分之(zhi)(zhi)一(yi)。隨著當(dang)(dang)(dang)(dang)地(di)(di)(di)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不斷發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)成(cheng)為(wei)當(dang)(dang)(dang)(dang)地(di)(di)(di)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重要(yao)依靠之(zhi)(zhi)一(yi)。將酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)與(yu)(yu)(yu)(yu)(yu)鄉村(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)融(rong)合發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)，不僅可(ke)(ke)(ke)以帶動(dong)(dong)當(dang)(dang)(dang)(dang)地(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)類企業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營業(ye)(ye)收入。同(tong)時，還可(ke)(ke)(ke)以通(tong)過旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)業(ye)(ye)強(qiang)大(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)聯動(dong)(dong)效用推動(dong)(dong)當(dang)(dang)(dang)(dang)地(di)(di)(di)餐飲(yin)、交(jiao)通(tong)、娛樂等(deng)多種(zhong)行(xing)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)，從(cong)而(er)增(zeng)加(jia)當(dang)(dang)(dang)(dang)地(di)(di)(di)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)財政(zheng)收入，促(cu)進(jin)(jin)當(dang)(dang)(dang)(dang)地(di)(di)(di)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)，帶動(dong)(dong)相關(guan)(guan)行(xing)業(ye)(ye)進(jin)(jin)步(bu)，有(you)(you)利(li)于(yu)(yu)(yu)(yu)(yu)(yu)該(gai)地(di)(di)(di)區市(shi)場(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)繁榮穩定。其(qi)次，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉村(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)有(you)(you)利(li)于(yu)(yu)(yu)(yu)(yu)(yu)此(ci)地(di)(di)(di)區的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)政(zheng)企合作(zuo)與(yu)(yu)(yu)(yu)(yu)資(zi)(zi)源共享。利(li)用酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)吸引大(da)量(liang)(liang)資(zi)(zi)本投入，進(jin)(jin)一(yi)步(bu)加(jia)強(qiang)當(dang)(dang)(dang)(dang)地(di)(di)(di)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)市(shi)場(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)(zi)源配置，提(ti)(ti)升(sheng)(sheng)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)資(zi)(zi)源的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)利(li)用率，調整旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)市(shi)場(chang)(chang)結構，促(cu)進(jin)(jin)當(dang)(dang)(dang)(dang)地(di)(di)(di)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)。在(zai)(zai)(zai)促(cu)進(jin)(jin)當(dang)(dang)(dang)(dang)地(di)(di)(di)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同(tong)時，也(ye)有(you)(you)利(li)于(yu)(yu)(yu)(yu)(yu)(yu)該(gai)地(di)(di)(di)區的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳承與(yu)(yu)(yu)(yu)(yu)保(bao)護(hu)(hu)。發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)保(bao)護(hu)(hu)傳統酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重要(yao)途(tu)徑之(zhi)(zhi)一(yi)，此(ci)種(zhong)方(fang)(fang)(fang)式可(ke)(ke)(ke)有(you)(you)效提(ti)(ti)升(sheng)(sheng)當(dang)(dang)(dang)(dang)地(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響(xiang)(xiang)力，使(shi)其(qi)受到(dao)社(she)會的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)注與(yu)(yu)(yu)(yu)(yu)支持，使(shi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)資(zi)(zi)源得(de)(de)到(dao)科學的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)開(kai)發(fa)(fa)(fa)(fa)(fa)與(yu)(yu)(yu)(yu)(yu)保(bao)護(hu)(hu)。同(tong)時還可(ke)(ke)(ke)為(wei)當(dang)(dang)(dang)(dang)地(di)(di)(di)勞(lao)動(dong)(dong)者提(ti)(ti)供工作(zuo)崗位(wei)，增(zeng)加(jia)就業(ye)(ye)，促(cu)進(jin)(jin)相關(guan)(guan)產(chan)業(ye)(ye)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)。1.2陜西(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉村(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)特征分析。在(zai)(zai)(zai)快(kuai)速發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)環境下，陜西(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)企業(ye)(ye)正處(chu)于(yu)(yu)(yu)(yu)(yu)(yu)升(sheng)(sheng)級轉型的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵階(jie)段，面臨著大(da)量(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機(ji)遇與(yu)(yu)(yu)(yu)(yu)挑戰(zhan)。同(tong)時，隨著釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)企業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)，其(qi)產(chan)量(liang)(liang)逐漸提(ti)(ti)升(sheng)(sheng)。2010—2014年間(jian)，陜西(xi)(xi)(xi)(xi)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)產(chan)業(ye)(ye)一(yi)直處(chu)于(yu)(yu)(yu)(yu)(yu)(yu)不溫不火，增(zeng)長(chang)(chang)速度緩慢的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)階(jie)段，增(zeng)長(chang)(chang)量(liang)(liang)只有(you)(you)10.3萬(wan)噸。2015年至今，陜西(xi)(xi)(xi)(xi)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)產(chan)業(ye)(ye)蓬勃發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)，產(chan)量(liang)(liang)不斷提(ti)(ti)升(sheng)(sheng)，可(ke)(ke)(ke)見釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)技術得(de)(de)到(dao)了很大(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)(ti)升(sheng)(sheng)。當(dang)(dang)(dang)(dang)地(di)(di)(di)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)行(xing)業(ye)(ye)得(de)(de)到(dao)良好(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)，對于(yu)(yu)(yu)(yu)(yu)(yu)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)具(ju)(ju)有(you)(you)一(yi)定的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推動(dong)(dong)力。但(dan)(dan)(dan)通(tong)過研(yan)(yan)究(jiu)(jiu)(jiu)可(ke)(ke)(ke)以發(fa)(fa)(fa)(fa)(fa)現(xian)(xian)(xian)，陜西(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)較(jiao)(jiao)(jiao)為(wei)緩慢。當(dang)(dang)(dang)(dang)地(di)(di)(di)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)多以自然環境旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)為(wei)主，文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)現(xian)(xian)(xian)狀較(jiao)(jiao)(jiao)差。由(you)于(yu)(yu)(yu)(yu)(yu)(yu)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)以及(ji)(ji)歷史(shi)問題，東南沿海地(di)(di)(di)區的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)(jing)(jing)濟(ji)(ji)(ji)(ji)、文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)較(jiao)(jiao)(jiao)快(kuai)，且具(ju)(ju)有(you)(you)當(dang)(dang)(dang)(dang)地(di)(di)(di)特色(se)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，因此(ci)對陜西(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)熱情較(jiao)(jiao)(jiao)低[10-11]。與(yu)(yu)(yu)(yu)(yu)此(ci)同(tong)時，陜西(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)與(yu)(yu)(yu)(yu)(yu)鄉村(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)融(rong)合度較(jiao)(jiao)(jiao)低。兩種(zhong)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)活動(dong)(dong)交(jiao)互能力不足(zu)，導致旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)產(chan)品開(kai)發(fa)(fa)(fa)(fa)(fa)方(fang)(fang)(fang)向混(hun)亂，對于(yu)(yu)(yu)(yu)(yu)(yu)當(dang)(dang)(dang)(dang)地(di)(di)(di)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)具(ju)(ju)有(you)(you)阻礙作(zuo)用。雖(sui)然，當(dang)(dang)(dang)(dang)前酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)被歸(gui)類于(yu)(yu)(yu)(yu)(yu)(yu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)之(zhi)(zhi)中(zhong)，但(dan)(dan)(dan)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)在(zai)(zai)(zai)我(wo)國發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)時間(jian)較(jiao)(jiao)(jiao)短，并(bing)沒(mei)有(you)(you)十分成(cheng)功的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)(jing)(jing)驗可(ke)(ke)(ke)供陜西(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉村(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)進(jin)(jin)行(xing)借鑒。現(xian)(xian)(xian)階(jie)段，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)尚處(chu)于(yu)(yu)(yu)(yu)(yu)(yu)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)階(jie)段，且多種(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)對酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)客(ke)流量(liang)(liang)造成(cheng)嚴(yan)重的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)沖擊。對酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)產(chan)品的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主要(yao)消費(fei)群體進(jin)(jin)行(xing)調研(yan)(yan)可(ke)(ke)(ke)知，紅(hong)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)與(yu)(yu)(yu)(yu)(yu)啤酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)消費(fei)比例遠高于(yu)(yu)(yu)(yu)(yu)(yu)白(bai)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)，這(zhe)種(zhong)情況決定了陜西(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)受眾較(jiao)(jiao)(jiao)小(xiao)，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉村(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)面臨著嚴(yan)重的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)威脅。

2陜西酒文化鄉村(cun)旅游發展困境

2.1旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)源(yuan)市(shi)(shi)場(chang)(chang)(chang)狹隘。陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)源(yuan)市(shi)(shi)場(chang)(chang)(chang)主要(yao)(yao)由幾部(bu)分(fen)組成(cheng)，按地(di)域環(huan)境劃分(fen)，此旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)源(yuan)主要(yao)(yao)由國(guo)內(nei)游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)組成(cheng)，且(qie)客(ke)(ke)(ke)源(yuan)組成(cheng)以(yi)(yi)(yi)中(zhong)老(lao)年男性為(wei)(wei)主，其(qi)(qi)中(zhong)也包(bao)含(han)部(bu)分(fen)青(qing)年學(xue)(xue)生(sheng)到此地(di)學(xue)(xue)習釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)技(ji)術(shu)。陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)在(zai)時(shi)尚、消費(fei)觀(guan)念上(shang)(shang)與(yu)(yu)啤酒(jiu)(jiu)(jiu)(jiu)、葡萄酒(jiu)(jiu)(jiu)(jiu)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)具有(you)(you)(you)巨大(da)的(de)(de)(de)(de)(de)差異性，整體(ti)(ti)(ti)較(jiao)(jiao)為(wei)(wei)厚(hou)重(zhong)，對(dui)(dui)(dui)于(yu)青(qing)年人(ren)市(shi)(shi)場(chang)(chang)(chang)吸引力(li)較(jiao)(jiao)低(di)。在(zai)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)目(mu)的(de)(de)(de)(de)(de)地(di)選擇方面，人(ren)們更(geng)加喜好(hao)環(huan)境良好(hao)，氣候適宜的(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)環(huan)境。由于(yu)陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)處于(yu)我國(guo)西(xi)(xi)(xi)(xi)(xi)(xi)北部(bu)，大(da)部(bu)分(fen)東南(nan)沿海游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)對(dui)(dui)(dui)其(qi)(qi)了解較(jiao)(jiao)少(shao)，且(qie)西(xi)(xi)(xi)(xi)(xi)(xi)北環(huan)境較(jiao)(jiao)為(wei)(wei)干燥，對(dui)(dui)(dui)于(yu)游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)的(de)(de)(de)(de)(de)吸引力(li)較(jiao)(jiao)低(di)。由于(yu)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)吸引力(li)較(jiao)(jiao)低(di)，導致當(dang)(dang)地(di)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)發(fa)(fa)展(zhan)不(bu)佳(jia)，造(zao)成(cheng)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)市(shi)(shi)場(chang)(chang)(chang)過(guo)于(yu)狹窄。2.2陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)價值(zhi)(zhi)利(li)(li)用(yong)率較(jiao)(jiao)低(di)。根據研(yan)究(jiu)結果(guo)可知(zhi)，陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)業有(you)(you)(you)著豐富的(de)(de)(de)(de)(de)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)價值(zhi)(zhi)，其(qi)(qi)具有(you)(you)(you)較(jiao)(jiao)多(duo)的(de)(de)(de)(de)(de)表現(xian)方式。發(fa)(fa)展(zhan)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)可直接體(ti)(ti)(ti)現(xian)陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)價值(zhi)(zhi)，例如陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)歷史、酒(jiu)(jiu)(jiu)(jiu)的(de)(de)(de)(de)(de)釀(niang)(niang)(niang)造(zao)技(ji)術(shu)、酒(jiu)(jiu)(jiu)(jiu)器的(de)(de)(de)(de)(de)展(zhan)示[12]。陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)技(ji)術(shu)是(shi)我國(guo)重(zhong)要(yao)(yao)的(de)(de)(de)(de)(de)非物質文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)遺(yi)產(chan)之(zhi)一，在(zai)酒(jiu)(jiu)(jiu)(jiu)的(de)(de)(de)(de)(de)釀(niang)(niang)(niang)造(zao)過(guo)程中(zhong)具有(you)(you)(you)很(hen)高的(de)(de)(de)(de)(de)美(mei)學(xue)(xue)價值(zhi)(zhi)。陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)當(dang)(dang)地(di)的(de)(de)(de)(de)(de)民風習俗與(yu)(yu)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)技(ji)術(shu)及文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)息息相關，且(qie)與(yu)(yu)當(dang)(dang)地(di)名人(ren)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)也具有(you)(you)(you)很(hen)大(da)的(de)(de)(de)(de)(de)聯系，但是(shi)目(mu)前酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)之(zhi)間的(de)(de)(de)(de)(de)關聯性價值(zhi)(zhi)并(bing)(bing)沒有(you)(you)(you)得到完全的(de)(de)(de)(de)(de)釋放，僅僅是(shi)對(dui)(dui)(dui)其(qi)(qi)表層價值(zhi)(zhi)進行(xing)了合理(li)的(de)(de)(de)(de)(de)利(li)(li)用(yong)。陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)價值(zhi)(zhi)內(nei)涵較(jiao)(jiao)為(wei)(wei)豐富，需要(yao)(yao)進行(xing)更(geng)深層次(ci)的(de)(de)(de)(de)(de)研(yan)究(jiu)與(yu)(yu)挖掘，將酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)內(nei)在(zai)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)價值(zhi)(zhi)轉化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)為(wei)(wei)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)品(pin)(pin)。目(mu)前，對(dui)(dui)(dui)于(yu)陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)保護(hu)效(xiao)(xiao)果(guo)不(bu)佳(jia)，并(bing)(bing)不(bu)能為(wei)(wei)當(dang)(dang)地(di)帶來一定的(de)(de)(de)(de)(de)經濟(ji)效(xiao)(xiao)益(yi)。2.3旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)品(pin)(pin)形式單一。由于(yu)陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)價值(zhi)(zhi)利(li)(li)用(yong)率較(jiao)(jiao)低(di)，導致當(dang)(dang)地(di)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)品(pin)(pin)開發(fa)(fa)種(zhong)類較(jiao)(jiao)為(wei)(wei)單一，品(pin)(pin)種(zhong)較(jiao)(jiao)少(shao)且(qie)零散。目(mu)前，大(da)多(duo)停留在(zai)傳統(tong)的(de)(de)(de)(de)(de)博物館展(zhan)示、節慶展(zhan)示以(yi)(yi)(yi)及旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)景(jing)區(qu)游(you)(you)(you)(you)(you)(you)覽等方式。大(da)部(bu)分(fen)的(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)品(pin)(pin)多(duo)以(yi)(yi)(yi)靜(jing)態的(de)(de)(de)(de)(de)形式體(ti)(ti)(ti)現(xian)，且(qie)缺(que)(que)乏(fa)統(tong)一的(de)(de)(de)(de)(de)開發(fa)(fa)理(li)念與(yu)(yu)管理(li)方式。通(tong)過(guo)研(yan)究(jiu)可知(zhi)，陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)宣傳力(li)度(du)不(bu)足。當(dang)(dang)前酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)同質化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，每個地(di)區(qu)的(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)資源(yuan)都較(jiao)(jiao)為(wei)(wei)相似，多(duo)以(yi)(yi)(yi)酒(jiu)(jiu)(jiu)(jiu)廠(chang)參(can)觀(guan)為(wei)(wei)主，缺(que)(que)乏(fa)特(te)(te)色。且(qie)此種(zhong)參(can)觀(guan)模式缺(que)(que)乏(fa)互動性與(yu)(yu)體(ti)(ti)(ti)驗(yan)性，在(zai)游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)參(can)觀(guan)過(guo)其(qi)(qi)他地(di)區(qu)的(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)廠(chang)后，對(dui)(dui)(dui)陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)鄉(xiang)村(cun)酒(jiu)(jiu)(jiu)(jiu)廠(chang)的(de)(de)(de)(de)(de)興趣(qu)度(du)就會隨(sui)之(zhi)下降。在(zai)陜(shan)西(xi)(xi)(xi)(xi)(xi)(xi)當(dang)(dang)地(di)的(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)中(zhong)，多(duo)數旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)品(pin)(pin)都依附于(yu)美(mei)食旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)之(zhi)上(shang)(shang)。開發(fa)(fa)出的(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)品(pin)(pin)多(duo)為(wei)(wei)美(mei)食旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)關聯產(chan)品(pin)(pin)，不(bu)具備獨立(li)性，缺(que)(que)乏(fa)自(zi)身的(de)(de)(de)(de)(de)特(te)(te)色，對(dui)(dui)(dui)游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)的(de)(de)(de)(de)(de)吸引力(li)較(jiao)(jiao)低(di)。同時(shi)對(dui)(dui)(dui)其(qi)(qi)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)路線進行(xing)研(yan)究(jiu)可以(yi)(yi)(yi)看出，旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)路線設計缺(que)(que)乏(fa)整體(ti)(ti)(ti)性，無法更(geng)好(hao)地(di)凸(tu)顯出當(dang)(dang)地(di)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)與(yu)(yu)鄉(xiang)村(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)特(te)(te)色，且(qie)體(ti)(ti)(ti)驗(yan)性較(jiao)(jiao)差。游(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)無法感知(zhi)當(dang)(dang)地(di)酒(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，品(pin)(pin)味(wei)(wei)當(dang)(dang)地(di)酒(jiu)(jiu)(jiu)(jiu)品(pin)(pin)的(de)(de)(de)(de)(de)味(wei)(wei)道，無法實現(xian)心(xin)理(li)上(shang)(shang)的(de)(de)(de)(de)(de)共鳴。

3陜西酒(jiu)文化(hua)鄉村(cun)旅(lv)游發展路(lu)徑

3.1培養核心(xin)消費(fei)群(qun)體(ti)(ti)(ti)(ti)。伴(ban)隨著近年來酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)興起，旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)者(zhe)對(dui)(dui)(dui)(dui)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)認(ren)(ren)識(shi)逐漸得到提(ti)升(sheng)。與(yu)(yu)(yu)此(ci)同(tong)時，陜(shan)西(xi)(xi)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)行(xing)(xing)業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)，提(ti)升(sheng)了當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)物流(liu)(liu)、倉儲、工藝之(zhi)間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)交流(liu)(liu)與(yu)(yu)(yu)發(fa)(fa)(fa)展(zhan)(zhan)，能(neng)夠較(jiao)好(hao)地(di)(di)(di)(di)促進(jin)(jin)(jin)(jin)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)。同(tong)時，陜(shan)西(xi)(xi)地(di)(di)(di)(di)區民風淳(chun)樸，擁有(you)(you)眾多(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源，聯合(he)(he)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)各(ge)鄉(xiang)鎮的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源開(kai)(kai)發(fa)(fa)(fa)新的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)產品與(yu)(yu)(yu)路(lu)(lu)(lu)(lu)(lu)線，能(neng)夠有(you)(you)效延長當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)行(xing)(xing)業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產業(ye)鏈，帶(dai)動鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)發(fa)(fa)(fa)展(zhan)(zhan)，增加(jia)客(ke)(ke)(ke)流(liu)(liu)量(liang)。在(zai)(zai)(zai)(zai)整(zheng)合(he)(he)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)資(zi)(zi)(zi)(zi)源的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同(tong)時，應(ying)(ying)(ying)加(jia)強對(dui)(dui)(dui)(dui)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣傳(chuan)(chuan)力度，改變人們對(dui)(dui)(dui)(dui)于(yu)(yu)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)刻板印(yin)象。進(jin)(jin)(jin)(jin)一步大力宣傳(chuan)(chuan)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)這一概(gai)念，使更(geng)(geng)多(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)者(zhe)了解當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)技(ji)術的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)歷史(shi)與(yu)(yu)(yu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，并(bing)進(jin)(jin)(jin)(jin)一步熱愛當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)產出(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)品，推動當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)事業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)。其(qi)(qi)次(ci)，當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)管理(li)(li)(li)部門應(ying)(ying)(ying)與(yu)(yu)(yu)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)行(xing)(xing)業(ye)進(jin)(jin)(jin)(jin)行(xing)(xing)合(he)(he)作(zuo)，通(tong)過(guo)媒體(ti)(ti)(ti)(ti)大力宣傳(chuan)(chuan)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特色旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源以(yi)及取得相應(ying)(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)結果，讓旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)者(zhe)對(dui)(dui)(dui)(dui)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)具(ju)有(you)(you)更(geng)(geng)加(jia)深入(ru)(ru)(ru)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)認(ren)(ren)識(shi)，使酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)這一概(gai)念深入(ru)(ru)(ru)人心(xin)，并(bing)不(bu)(bu)(bu)是(shi)僅(jin)僅(jin)通(tong)過(guo)廣告宣傳(chuan)(chuan)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)產品的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特色。通(tong)過(guo)多(duo)(duo)種(zhong)(zhong)媒體(ti)(ti)(ti)(ti)宣傳(chuan)(chuan)增加(jia)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)企業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)銷量(liang)與(yu)(yu)(yu)收(shou)(shou)入(ru)(ru)(ru)。同(tong)時，將(jiang)(jiang)企業(ye)收(shou)(shou)入(ru)(ru)(ru)劃(hua)分(fen)(fen)為(wei)(wei)經濟收(shou)(shou)入(ru)(ru)(ru)與(yu)(yu)(yu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)收(shou)(shou)入(ru)(ru)(ru)兩部分(fen)(fen)，帶(dai)動消費(fei)轉型(xing)。只有(you)(you)將(jiang)(jiang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)消費(fei)觀(guan)念在(zai)(zai)(zai)(zai)人群(qun)中(zhong)(zhong)普及，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)才(cai)能(neng)得到較(jiao)好(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)，因(yin)此(ci)需要(yao)(yao)開(kai)(kai)展(zhan)(zhan)大量(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣傳(chuan)(chuan)工作(zuo)，培養陜(shan)西(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)核心(xin)人群(qun)。3.2開(kai)(kai)發(fa)(fa)(fa)新型(xing)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)產品。陜(shan)西(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源較(jiao)為(wei)(wei)分(fen)(fen)散，且鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)最(zui)大特征就是(shi)資(zi)(zi)(zi)(zi)源的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)分(fen)(fen)散性(xing)(xing)(xing)。由于(yu)(yu)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)自然環境與(yu)(yu)(yu)氣(qi)候條(tiao)件使得旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源分(fen)(fen)布較(jiao)廣不(bu)(bu)(bu)均勻(yun)，各(ge)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)景(jing)點之(zhi)間相對(dui)(dui)(dui)(dui)路(lu)(lu)(lu)(lu)(lu)程(cheng)較(jiao)遠(yuan)，景(jing)區之(zhi)間關(guan)聯度較(jiao)差，阻礙(ai)了當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)整(zheng)體(ti)(ti)(ti)(ti)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)。因(yin)此(ci)，應(ying)(ying)(ying)該采(cai)用(yong)(yong)(yong)相應(ying)(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)措施對(dui)(dui)(dui)(dui)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源進(jin)(jin)(jin)(jin)行(xing)(xing)整(zheng)合(he)(he)，實現合(he)(he)理(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源規(gui)(gui)(gui)劃(hua)，提(ti)升(sheng)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源利用(yong)(yong)(yong)率，充分(fen)(fen)發(fa)(fa)(fa)揮當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)內(nei)(nei)涵與(yu)(yu)(yu)優(you)(you)勢(shi)，從而實現統籌兼顧(gu)。目前，當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)整(zheng)體(ti)(ti)(ti)(ti)風格較(jiao)為(wei)(wei)粗放，因(yin)而需要(yao)(yao)對(dui)(dui)(dui)(dui)其(qi)(qi)進(jin)(jin)(jin)(jin)行(xing)(xing)細化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)處理(li)(li)(li)[13]。陜(shan)西(xi)(xi)現有(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)具(ju)有(you)(you)散亂(luan)、規(gui)(gui)(gui)模較(jiao)小的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特征，通(tong)過(guo)宏觀(guan)管理(li)(li)(li)可(ke)對(dui)(dui)(dui)(dui)其(qi)(qi)進(jin)(jin)(jin)(jin)行(xing)(xing)統一規(gui)(gui)(gui)劃(hua)。為(wei)(wei)實現酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)與(yu)(yu)(yu)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)機統一，采(cai)用(yong)(yong)(yong)西(xi)(xi)方(fang)(fang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)莊(zhuang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)作(zuo)為(wei)(wei)藍本，設定適用(yong)(yong)(yong)于(yu)(yu)陜(shan)西(xi)(xi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)模式(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)莊(zhuang)與(yu)(yu)(yu)主(zhu)題(ti)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店，開(kai)(kai)發(fa)(fa)(fa)新型(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)產品，使目前的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)方(fang)(fang)式(shi)(shi)由傳(chuan)(chuan)統的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)觀(guan)光式(shi)(shi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)逐步轉向(xiang)體(ti)(ti)(ti)(ti)驗(yan)式(shi)(shi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)。更(geng)(geng)好(hao)地(di)(di)(di)(di)弘揚當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)與(yu)(yu)(yu)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，突出(chu)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)主(zhu)題(ti)。在(zai)(zai)(zai)(zai)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)莊(zhuang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設計中(zhong)(zhong)，可(ke)大量(liang)融合(he)(he)釀(niang)(niang)(niang)造(zao)技(ji)術展(zhan)(zhan)覽、成(cheng)品酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)品嘗以(yi)及酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)品的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)釀(niang)(niang)(niang)造(zao)制(zhi)取環節(jie)體(ti)(ti)(ti)(ti)驗(yan)。使游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)可(ke)在(zai)(zai)(zai)(zai)多(duo)(duo)種(zhong)(zhong)感知(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)共(gong)同(tong)影(ying)響(xiang)下完成(cheng)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)過(guo)程(cheng)。同(tong)時，可(ke)開(kai)(kai)設酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)農(nong)家樂(le)，進(jin)(jin)(jin)(jin)一步突出(chu)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)與(yu)(yu)(yu)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)主(zhu)題(ti)。農(nong)家樂(le)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)(nei)部設施主(zhu)要(yao)(yao)以(yi)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)歷史(shi)作(zuo)為(wei)(wei)主(zhu)題(ti)，使用(yong)(yong)(yong)復古的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)裝修將(jiang)(jiang)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)帶(dai)入(ru)(ru)(ru)到傳(chuan)(chuan)統鄉(xiang)村(cun)(cun)(cun)(cun)(cun)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)中(zhong)(zhong)；使用(yong)(yong)(yong)各(ge)種(zhong)(zhong)模型(xing)展(zhan)(zhan)示(shi)釀(niang)(niang)(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)；使游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)在(zai)(zai)(zai)(zai)入(ru)(ru)(ru)住的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)程(cheng)中(zhong)(zhong)，充分(fen)(fen)體(ti)(ti)(ti)(ti)驗(yan)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，在(zai)(zai)(zai)(zai)餐廳中(zhong)(zhong)準備當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)品，以(yi)供游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)享用(yong)(yong)(yong)。3.3酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線優(you)(you)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)。已知(zhi)陜(shan)西(xi)(xi)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源較(jiao)為(wei)(wei)碎片化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，按照(zhao)功能(neng)可(ke)將(jiang)(jiang)其(qi)(qi)劃(hua)分(fen)(fen)為(wei)(wei)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)接待(dai)區、商業(ye)區以(yi)及游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)覽區[14-15]。此(ci)種(zhong)(zhong)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)景(jing)區劃(hua)分(fen)(fen)模式(shi)(shi)對(dui)(dui)(dui)(dui)于(yu)(yu)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)具(ju)有(you)(you)一定的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)滯后性(xing)(xing)(xing)，需要(yao)(yao)對(dui)(dui)(dui)(dui)其(qi)(qi)進(jin)(jin)(jin)(jin)行(xing)(xing)優(you)(you)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)。首先，對(dui)(dui)(dui)(dui)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源具(ju)有(you)(you)充分(fen)(fen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)認(ren)(ren)識(shi)，使用(yong)(yong)(yong)恰(qia)當(dang)(dang)(dang)(dang)(dang)(dang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)管理(li)(li)(li)技(ji)術與(yu)(yu)(yu)方(fang)(fang)法對(dui)(dui)(dui)(dui)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)進(jin)(jin)(jin)(jin)行(xing)(xing)合(he)(he)理(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)引導(dao)與(yu)(yu)(yu)劃(hua)分(fen)(fen)，在(zai)(zai)(zai)(zai)保證(zheng)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)安全的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)況(kuang)下，提(ti)升(sheng)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)體(ti)(ti)(ti)(ti)驗(yan)感。注重(zhong)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)保護，合(he)(he)理(li)(li)(li)構建旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)設施。其(qi)(qi)次(ci)，構建旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線規(gui)(gui)(gui)劃(hua)數(shu)據庫，將(jiang)(jiang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)者(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)路(lu)(lu)(lu)(lu)(lu)線信息通(tong)過(guo)數(shu)據的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)形式(shi)(shi)采(cai)集匯(hui)總(zong)，充分(fen)(fen)分(fen)(fen)析旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)行(xing)(xing)者(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)偏好(hao)與(yu)(yu)(yu)消費(fei)偏好(hao)，為(wei)(wei)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)者(zhe)提(ti)供更(geng)(geng)加(jia)適合(he)(he)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線，發(fa)(fa)(fa)展(zhan)(zhan)更(geng)(geng)具(ju)有(you)(you)吸引力的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)產品，對(dui)(dui)(dui)(dui)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)(ke)(ke)進(jin)(jin)(jin)(jin)行(xing)(xing)針(zhen)對(dui)(dui)(dui)(dui)性(xing)(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線銷售。在(zai)(zai)(zai)(zai)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設計過(guo)程(cheng)中(zhong)(zhong)，需要(yao)(yao)具(ju)有(you)(you)多(duo)(duo)樣性(xing)(xing)(xing)，盡可(ke)能(neng)避(bi)免單一旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)出(chu)現。根據不(bu)(bu)(bu)同(tong)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特點進(jin)(jin)(jin)(jin)行(xing)(xing)整(zheng)合(he)(he)發(fa)(fa)(fa)展(zhan)(zhan)。對(dui)(dui)(dui)(dui)陜(shan)西(xi)(xi)當(dang)(dang)(dang)(dang)(dang)(dang)地(di)(di)(di)(di)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)鄉(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)資(zi)(zi)(zi)(zi)源內(nei)(nei)涵進(jin)(jin)(jin)(jin)行(xing)(xing)深入(ru)(ru)(ru)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)挖掘，在(zai)(zai)(zai)(zai)一條(tiao)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)線路(lu)(lu)(lu)(lu)(lu)上(shang)融合(he)(he)多(duo)(duo)種(zhong)(zhong)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)模式(shi)(shi)，實現優(you)(you)勢(shi)互補，互為(wei)(wei)依托(tuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)開(kai)(kai)發(fa)(fa)(fa)目標，滿足旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)者(zhe)在(zai)(zai)(zai)(zai)不(bu)(bu)(bu)同(tong)角(jiao)度的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)需求，形成(cheng)具(ju)有(you)(you)一定規(gui)(gui)(gui)模的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線。酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)路(lu)(lu)(lu)(lu)(lu)線的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)(gui)劃(hua)應(ying)(ying)(ying)著眼于(yu)(yu)“酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)”這一核心(xin)，在(zai)(zai)(zai)(zai)多(duo)(duo)種(zhong)(zhong)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)模式(shi)(shi)整(zheng)合(he)(he)發(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)程(cheng)中(zhong)(zhong)，確保多(duo)(duo)種(zhong)(zhong)方(fang)(fang)式(shi)(shi)具(ju)有(you)(you)合(he)(he)理(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)比重(zhong)，不(bu)(bu)(bu)可(ke)喧賓奪主(zhu)。

4結束語

本文(wen)以陜西作為樣本，研(yan)究(jiu)酒(jiu)(jiu)文(wen)化旅(lv)游與鄉(xiang)(xiang)村旅(lv)游的結合方(fang)式。提出了解決陜西鄉(xiang)(xiang)村旅(lv)游現有問題的方(fang)式，但(dan)此研(yan)究(jiu)僅僅從幾(ji)方(fang)面對陜西酒(jiu)(jiu)文(wen)化鄉(xiang)(xiang)村旅(lv)游的發展(zhan)進行(xing)研(yan)究(jiu)，相(xiang)對不足，后(hou)續研(yan)究(jiu)可以從擴展(zhan)鄉(xiang)(xiang)村旅(lv)游的研(yan)究(jiu)方(fang)面入(ru)手(shou)，進一步完(wan)善酒(jiu)(jiu)文(wen)化旅(lv)游與鄉(xiang)(xiang)村旅(lv)游的融合與發展(zhan)。

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作者:周芳 單位:西安(an)培華學院(yuan)