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農村文化市場是文化市場體系的重要組成部分，農村文化市場是否繁榮有序,是衡量農村文化市場是否健康、繁榮、發展的一個主要標準。農村文化市場的發展，正在為農村人口素質的提高和農村經濟的健康發展起著潛移默化的推動作用。但與此同時，又存在著一些與經濟發展還不完全協調的方面。因此，進一步加快農村文化市場建設，是推動文(wen)(wen)(wen)化(hua)產(chan)業(ye)發展(zhan)、城區(qu)建設的(de)關鍵。隨著農(nong)(nong)村(cun)經濟的(de)發展(zhan)和(he)農(nong)(nong)民收入(ru)的(de)增加，農(nong)(nong)民對(dui)文(wen)(wen)(wen)化(hua)消費的(de)需求不(bu)斷增長，對(dui)文(wen)(wen)(wen)化(hua)消費的(de)質(zhi)量要(yao)求也(ye)越來越高，農(nong)(nong)村(cun)文(wen)(wen)(wen)化(hua)市(shi)場發展(zhan)的(de)潛力(li)巨(ju)大(da)(da)。農(nong)(nong)村(cun)文(wen)(wen)(wen)化(hua)市(shi)場的(de)擴大(da)(da)和(he)完善(shan)，有(you)利于(yu)增強農(nong)(nong)村(cun)文(wen)(wen)(wen)化(hua)發展(zhan)的(de)生(sheng)機和(he)活力(li)，有(you)利于(yu)滿足廣(guang)大(da)(da)農(nong)(nong)民的(de)文(wen)(wen)(wen)化(hua)需求。不(bu)斷加強農(nong)(nong)村(cun)文(wen)(wen)(wen)化(hua)市(shi)場的(de)建設，更(geng)有(you)利于(yu)農(nong)(nong)村(cun)文(wen)(wen)(wen)化(hua)事業(ye)和(he)文(wen)(wen)(wen)化(hua)產(chan)業(ye)的(de)發展(zhan)。

一、發展農村文化市場(chang)的(de)作(zuo)用

建(jian)設(she)社會主義(yi)新(xin)農村，重要(yao)的是需要(yao)農村基層(ceng)政權組織(zhi)和廣(guang)大農民在加快經濟發展、改善自然(ran)和社會環境的同(tong)時(shi)，建(jian)立起一種適合于新(xin)農村建(jian)設(she)的文化(hua)觀念。一旦這種文化(hua)觀念能(neng)(neng)夠形(xing)成并深入人心，就能(neng)(neng)夠在思(si)維(wei)方式和行為習(xi)慣的層(ceng)面上發揮其廣(guang)泛、穩定而持久的影響(xiang)。

1.加強農(nong)村文(wen)(wen)化(hua)(hua)市場建(jian)設，為(wei)農(nong)村發(fa)展提供精神動力。由于(yu)(yu)傳(chuan)統落后文(wen)(wen)化(hua)(hua)的(de)影響，農(nong)民在(zai)(zai)生(sheng)(sheng)活富裕后，滿足于(yu)(yu)小富即(ji)安，在(zai)(zai)經濟上(shang)(shang)表現出不思(si)進取，日常生(sheng)(sheng)活中(zhong)封建(jian)迷信沉渣泛起,賭博(bo)現象(xiang)隨(sui)處可見等。因此，加強農(nong)村文(wen)(wen)化(hua)(hua)市場建(jian)設在(zai)(zai)農(nong)村建(jian)立新的(de)生(sheng)(sheng)活方(fang)式(shi)方(fang)面發(fa)揮重要作用。以先進的(de)思(si)想(xiang)為(wei)指導，用科學(xue)的(de)理(li)性思(si)維(wei)改造農(nong)民的(de)頭腦，抵制腐朽文(wen)(wen)化(hua)(hua)的(de)侵蝕與傳(chuan)播(bo)，增強農(nong)民進行農(nong)村建(jian)設的(de)精神動力，促使農(nong)村發(fa)展緊跟現化(hua)(hua)化(hua)(hua)發(fa)展的(de)潮流，變傳(chuan)統意義上(shang)(shang)的(de)舊式(shi)農(nong)民為(wei)現代意義上(shang)(shang)的(de)新式(shi)農(nong)民。

2.加強農(nong)村(cun)文(wen)化(hua)(hua)(hua)市場建設，為農(nong)村(cun)發展(zhan)(zhan)(zhan)提(ti)供智(zhi)力(li)支持。農(nong)村(cun)發展(zhan)(zhan)(zhan)的(de)(de)關(guan)鍵在農(nong)民(min)，而(er)農(nong)民(min)的(de)(de)發展(zhan)(zhan)(zhan)關(guan)鍵在于自身(shen)素質(zhi)的(de)(de)提(ti)高。當(dang)前(qian)農(nong)民(min)不(bu)僅教(jiao)育水平比較低，而(er)且缺乏對科學教(jiao)育基礎性地位的(de)(de)認識。要(yao)以(yi)農(nong)村(cun)先進(jin)文(wen)化(hua)(hua)(hua)建設為契機，促進(jin)農(nong)村(cun)教(jiao)育的(de)(de)發展(zhan)(zhan)(zhan)，提(ti)高農(nong)民(min)進(jin)行(xing)現代農(nong)業生產的(de)(de)科技(ji)知識、管(guan)理知識和適應(ying)市場經濟發展(zhan)(zhan)(zhan)要(yao)求的(de)(de)經濟知識，培養出適應(ying)現代化(hua)(hua)(hua)發展(zhan)(zhan)(zhan)要(yao)求的(de)(de)新型農(nong)民(min)。這樣，就能以(yi)農(nong)民(min)文(wen)化(hua)(hua)(hua)知識的(de)(de)提(ti)高為鋪(pu)墊，促進(jin)整個農(nong)村(cun)現代化(hua)(hua)(hua)的(de)(de)發展(zhan)(zhan)(zhan)。

二(er)、農村文化市場現(xian)狀(zhuang)分析

1.農村文(wen)化(hua)(hua)(hua)發展日漸多樣。農村文(wen)化(hua)(hua)(hua)的(de)(de)(de)需求(qiu)和(he)發展出現零距離和(he)上檔次的(de)(de)(de)特(te)征。農民渴望文(wen)化(hua)(hua)(hua)下(xia)鄉(xiang)為(wei)文(wen)化(hua)(hua)(hua)扎根，需要(yao)持(chi)久的(de)(de)(de)文(wen)化(hua)(hua)(hua)。同時(shi)，農村文(wen)化(hua)(hua)(hua)表(biao)現為(wei)節(jie)日文(wen)化(hua)(hua)(hua)、集鎮文(wen)化(hua)(hua)(hua)和(he)家庭文(wen)化(hua)(hua)(hua)的(de)(de)(de)特(te)征。

2.農(nong)(nong)村的(de)文化需(xu)求迅猛(meng)增長(chang)。隨著農(nong)(nong)村的(de)富(fu)裕(yu)，農(nong)(nong)業的(de)產業化，農(nong)(nong)民的(de)文化娛(yu)樂等(deng)精神生活的(de)需(xu)求明顯(xian)(xian)增加。科(ke)技(ji)致富(fu)的(de)意識明顯(xian)(xian)增強。

3.農(nong)(nong)村文化(hua)的功能日(ri)益全(quan)面。農(nong)(nong)村文化(hua)成為農(nong)(nong)村經濟新的增長點，為農(nong)(nong)村經濟建設(she)提供科技(ji)信(xin)息，培養(yang)人(ren)才、培育市(shi)場，創造良好環境，為招(zhao)商引資牽(qian)線搭橋(qiao)。

4.農(nong)(nong)(nong)(nong)村(cun)(cun)(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)面(mian)臨的(de)機遇與挑(tiao)戰。一(yi)是家庭承(cheng)包經(jing)營對農(nong)(nong)(nong)(nong)村(cun)(cun)(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)的(de)影響(xiang)。一(yi)些鄉鎮(zhen)集(ji)體經(jing)濟不強，導(dao)致(zhi)村(cun)(cun)(cun)鎮(zhen)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)經(jing)費投入不夠，導(dao)致(zhi)一(yi)些民間(jian)藝術形(xing)式失(shi)傳，農(nong)(nong)(nong)(nong)村(cun)(cun)(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)活動后繼乏人的(de)局面(mian)。二是市場化(hua)(hua)(hua)(hua)(hua)、產業(ye)化(hua)(hua)(hua)(hua)(hua)對農(nong)(nong)(nong)(nong)村(cun)(cun)(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)的(de)沖擊。農(nong)(nong)(nong)(nong)村(cun)(cun)(cun)素質較(jiao)高的(de)青年(nian)外出(chu)謀生，開展文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)活動缺乏人才；農(nong)(nong)(nong)(nong)村(cun)(cun)(cun)干部和農(nong)(nong)(nong)(nong)民忙于產業(ye)經(jing)營，無(wu)力無(wu)暇(xia)顧及文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)活動，許(xu)多地方農(nong)(nong)(nong)(nong)村(cun)(cun)(cun)文(wen)(wen)化(hua)(hua)(hua)(hua)(hua)出(chu)現(xian)了放任自流的(de)情況。

三、加強(qiang)農村文化(hua)建設途徑

按(an)照(zhao)社會主義(yi)新(xin)農(nong)村(cun)建(jian)設(she)(she)(she)的(de)(de)要(yao)求(qiu)，農(nong)村(cun)文(wen)(wen)化建(jian)設(she)(she)(she)的(de)(de)目(mu)標任(ren)務是，基本形(xing)成適應社會主義(yi)市場經濟體制、符合社會主義(yi)精神文(wen)(wen)明建(jian)設(she)(she)(she)規律的(de)(de)農(nong)村(cun)文(wen)(wen)化建(jian)設(she)(she)(she)新(xin)格局。縣、鄉、村(cun)文(wen)(wen)化基礎(chu)設(she)(she)(she)施相對完備。農(nong)村(cun)文(wen)(wen)化工(gong)作體制機制逐(zhu)步理(li)順，現有文(wen)(wen)化資源得到有效(xiao)利用(yong)。文(wen)(wen)化隊(dui)伍不(bu)斷壯大，農(nong)民(min)自辦文(wen)(wen)化更加活躍。文(wen)(wen)化產業較快(kuai)發展(zhan)，看書難、看戲難、看電影難等問題基本解決。農(nong)村(cun)文(wen)(wen)明程(cheng)度和農(nong)民(min)整體素(su)質有所提高，文(wen)(wen)化在促進(jin)農(nong)村(cun)生產發展(zhan)、生活寬裕、鄉風文(wen)(wen)明、村(cun)容整潔、管理(li)民(min)主等方(fang)面發揮重要(yao)作用(yong)。

1.提高認識，加強農村(cun)文(wen)(wen)(wen)化市場管(guan)理(li)。把發展(zhan)農村(cun)文(wen)(wen)(wen)化擺(bai)上日程(cheng)，建立文(wen)(wen)(wen)化發展(zhan)激勵機(ji)制，鼓(gu)勵農村(cun)文(wen)(wen)(wen)化創新形式，豐富內(nei)容，多(duo)出(chu)精品(pin)。鼓(gu)勵文(wen)(wen)(wen)藝團體、民(min)間藝人(ren)創作更多(duo)體現時代特征和農民(min)喜聞樂(le)見的(de)優秀精神文(wen)(wen)(wen)化產品(pin)。

2.立足農(nong)(nong)村(cun)，進一步(bu)加(jia)強(qiang)農(nong)(nong)村(cun)文(wen)(wen)化(hua)(hua)陣(zhen)地建設(she)。改造(zao)和利用好原有文(wen)(wen)化(hua)(hua)陣(zhen)地，現有的(de)小廣場(chang)(chang)、禮堂、活動室等文(wen)(wen)化(hua)(hua)場(chang)(chang)所(suo)要添置設(she)施(shi)，更新內(nei)容(rong)；開辟新的(de)文(wen)(wen)化(hua)(hua)陣(zhen)地，建設(she)一批文(wen)(wen)化(hua)(hua)廣場(chang)(chang)、文(wen)(wen)化(hua)(hua)活動中心、圖書室以及(ji)其他群眾文(wen)(wen)化(hua)(hua)場(chang)(chang)所(suo)。傳(chuan)承傳(chuan)統民族文(wen)(wen)化(hua)(hua)、特(te)色文(wen)(wen)化(hua)(hua)，改良民俗民間(jian)文(wen)(wen)化(hua)(hua)，引(yin)進外來積極健康文(wen)(wen)化(hua)(hua)，培育新生優(you)秀文(wen)(wen)化(hua)(hua)。舉辦(ban)各種培訓班，科技(ji)講座，引(yin)導農(nong)(nong)民興辦(ban)文(wen)(wen)化(hua)(hua)、參與文(wen)(wen)化(hua)(hua)、積極要求文(wen)(wen)化(hua)(hua)消費的(de)熱(re)情。

3.創(chuang)新(xin)機(ji)制，培養農村文(wen)化(hua)(hua)人(ren)(ren)才隊伍。以文(wen)化(hua)(hua)館和各鄉鎮文(wen)化(hua)(hua)站為(wei)基地(di)，分(fen)期分(fen)批對文(wen)藝(yi)積極分(fen)子進行培訓。培養一大批熱心(xin)公益事業的文(wen)化(hua)(hua)藝(yi)人(ren)(ren)和“土(tu)專家(jia)”，扶持(chi)一批文(wen)化(hua)(hua)專業戶(hu)，幫助他們更新(xin)知識，提高(gao)技能水(shui)平；加(jia)強與大專院校的溝(gou)通(tong)、協作(zuo)，爭取(qu)有特(te)長(chang)大學生到農村實習，搞社會實踐活(huo)動，為(wei)農村文(wen)化(hua)(hua)建設帶來新(xin)鮮理念，注入新(xin)的發展(zhan)活(huo)力。

4.文(wen)(wen)(wen)化進(jin)農(nong)(nong)(nong)家，活(huo)(huo)躍農(nong)(nong)(nong)村(cun)文(wen)(wen)(wen)化生(sheng)活(huo)(huo)。選派有責(ze)任感、有事(shi)業心，有專(zhuan)業特(te)長的文(wen)(wen)(wen)藝骨干，指導(dao)發(fa)(fa)(fa)動(dong)(dong)農(nong)(nong)(nong)民(min)(min)開展形式(shi)多樣(yang)的文(wen)(wen)(wen)體活(huo)(huo)動(dong)(dong)，帶動(dong)(dong)農(nong)(nong)(nong)村(cun)文(wen)(wen)(wen)化的發(fa)(fa)(fa)展。創新(xin)活(huo)(huo)動(dong)(dong)形式(shi)，舉辦文(wen)(wen)(wen)藝匯演、健身(shen)操比賽、卡拉ok大賽，樂器演奏、交誼舞培訓展演，農(nong)(nong)(nong)民(min)(min)書畫展、征(zheng)文(wen)(wen)(wen)競賽等多種形式(shi)的活(huo)(huo)動(dong)(dong)，豐富農(nong)(nong)(nong)民(min)(min)文(wen)(wen)(wen)化生(sheng)活(huo)(huo)。加強農(nong)(nong)(nong)村(cun)文(wen)(wen)(wen)化市場建(jian)(jian)設(she)是全(quan)面(mian)建(jian)(jian)設(she)小康社(she)會(hui)的內在要(yao)求，是“樹(shu)立和落實科學發(fa)(fa)(fa)展觀、構建(jian)(jian)社(she)會(hui)主義和諧社(she)會(hui)的重要(yao)內容，是建(jian)(jian)設(she)社(she)會(hui)主義新(xin)農(nong)(nong)(nong)村(cun)、滿足廣大人(ren)民(min)(min)群(qun)眾(zhong)多層次多方面(mian)精神(shen)文(wen)(wen)(wen)化需要(yao)的有效途(tu)徑”。大力發(fa)(fa)(fa)展農(nong)(nong)(nong)村(cun)科技、教育、文(wen)(wen)(wen)化、衛生(sheng)和社(she)會(hui)保障等各(ge)項社(she)會(hui)事(shi)業，才能不斷滿足廣大人(ren)民(min)(min)群(qun)眾(zhong)的根本利(li)益，促進(jin)農(nong)(nong)(nong)村(cun)文(wen)(wen)(wen)化市場的和諧和全(quan)面(mian)發(fa)(fa)(fa)展。