導語：新(xin)媒體新(xin)聞(wen)動態配圖探討一文(wen)來源于網友上傳，不代表本站觀點(dian)，若(ruo)需要原(yuan)創文(wen)章可咨詢客服(fu)老師，歡(huan)迎參(can)考。

摘要：在信息技術高速發展的今天，新媒體的(de)深入發展以(yi)及各媒(mei)體(ti)(ti)的(de)充分(fen)(fen)融合已是主流，新媒(mei)體(ti)(ti)帶來(lai)了(le)信息(xi)傳播方式的(de)巨大變(bian)革，也極大地改變(bian)了(le)人們(men)閱讀(du)接(jie)收(shou)信息(xi)的(de)方式。而(er)現代網絡(luo)技術(shu)(shu)和(he)軟件技術(shu)(shu)的(de)更(geng)新與(yu)進步，為動態(tai)(tai)配(pei)圖(tu)的(de)制(zhi)(zhi)作(zuo)與(yu)應用提供了(le)扎實的(de)物質保障。研究動態(tai)(tai)配(pei)圖(tu)的(de)制(zhi)(zhi)作(zuo)與(yu)其存在的(de)意(yi)義，可(ke)(ke)以(yi)更(geng)理性(xing)、更(geng)客觀地認(ren)識動態(tai)(tai)配(pei)圖(tu)在新聞(wen)編(bian)輯與(yu)傳播過程(cheng)中所起到的(de)巨大作(zuo)用。要保證動態(tai)(tai)配(pei)圖(tu)有效性(xing)的(de)充分(fen)(fen)發揮，這就要求新媒(mei)體(ti)(ti)編(bian)輯做(zuo)到準確(que)抓住新聞(wen)主題(ti)、平衡設計者審美與(yu)民眾需求的(de)契(qi)合性(xing)、提升制(zhi)(zhi)作(zuo)技術(shu)(shu)應用成熟度和(he)可(ke)(ke)靠性(xing)、融入創新設計、規避低俗(su)化這幾個關鍵(jian)環(huan)節(jie)，動態(tai)(tai)配(pei)圖(tu)才能(neng)準確(que)、完整、深入、有效地助力新聞(wen)客觀、公(gong)正、準確(que)、積極、健(jian)康傳播。

關鍵詞：動態配圖；信息傳(chuan)播(bo)；視覺傳(chuan)達

一、動態配圖輔助信息傳播的必要性

（一）動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)，需要(yao)(yao)(yao)突(tu)破傳(chuan)(chuan)(chuan)(chuan)統(tong)(tong)觀(guan)(guan)念(nian)。無(wu)論是(shi)過(guo)去還(huan)是(shi)現(xian)(xian)在(zai)(zai)，傳(chuan)(chuan)(chuan)(chuan)統(tong)(tong)媒(mei)(mei)(mei)體(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)基礎是(shi)廣(guang)泛的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。在(zai)(zai)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)時代，傳(chuan)(chuan)(chuan)(chuan)統(tong)(tong)媒(mei)(mei)(mei)體(ti)(ti)不僅要(yao)(yao)(yao)留住原有(you)(you)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，還(huan)要(yao)(yao)(yao)拓展(zhan)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)。因(yin)此，新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)必須轉變(bian)傳(chuan)(chuan)(chuan)(chuan)統(tong)(tong)觀(guan)(guan)念(nian)與(yu)思維，構(gou)建完善有(you)(you)效的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)采編、發(fa)布(bu)及運(yun)營(ying)體(ti)(ti)系，利用(yong)完善的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)管(guan)理(li)制(zhi)(zhi)(zhi)(zhi)度及體(ti)(ti)制(zhi)(zhi)(zhi)(zhi)對日常的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)編輯(ji)進行規范，提(ti)(ti)高(gao)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)編輯(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工作(zuo)(zuo)(zuo)(zuo)(zuo)效率和質量。一是(shi)通(tong)(tong)過(guo)制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)擴展(zhan)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響力(li)(li)(li)(li)，使(shi)(shi)民(min)(min)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)獲得真(zhen)實、可靠及有(you)(you)吸(xi)引(yin)力(li)(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)。二(er)是(shi)通(tong)(tong)過(guo)科學完善信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)篩選(xuan)機制(zhi)(zhi)(zhi)(zhi)，對魚龍(long)混雜的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)進行篩選(xuan)和評價，保證(zheng)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)真(zhen)實性(xing)(xing)(xing)(xing)，提(ti)(ti)高(gao)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)質量。三是(shi)建立一個完善的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)機制(zhi)(zhi)(zhi)(zhi)，通(tong)(tong)過(guo)收集(ji)和吸(xi)取民(min)(min)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)滿(man)意(yi)度來(lai)增加動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)展(zhan)示力(li)(li)(li)(li)。四是(shi)建立激勵機制(zhi)(zhi)(zhi)(zhi)，新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)報道(dao)呈現(xian)(xian)出百(bai)花齊放的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)態(tai)(tai)(tai)(tai)勢，但內(nei)(nei)(nei)容(rong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同質化(hua)(hua)(hua)(hua)現(xian)(xian)象(xiang)(xiang)(xiang)同樣突(tu)出，這就需要(yao)(yao)(yao)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)從眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)多的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報道(dao)中(zhong)脫穎而(er)出。（二(er)）動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)較(jiao)之(zhi)于(yu)靜態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)，具有(you)(you)更強的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)表(biao)現(xian)(xian)力(li)(li)(li)(li)。動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)本身是(shi)設計者(zhe)(zhe)通(tong)(tong)過(guo)利用(yong)現(xian)(xian)代軟件(jian)技(ji)術、發(fa)揮創新(xin)(xin)(xin)(xin)(xin)(xin)(xin)思維和設計技(ji)巧制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)視覺作(zuo)(zuo)(zuo)(zuo)(zuo)品，動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)相(xiang)較(jiao)于(yu)一般的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)靜態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)而(er)言，更具表(biao)現(xian)(xian)力(li)(li)(li)(li)和層次化(hua)(hua)(hua)(hua)、多元(yuan)化(hua)(hua)(hua)(hua)，展(zhan)現(xian)(xian)形(xing)(xing)式可以(yi)是(shi)二(er)維或三維，視覺傳(chuan)(chuan)(chuan)(chuan)達的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)元(yuan)素(su)可以(yi)被賦予(yu)豐(feng)富的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)變(bian)化(hua)(hua)(hua)(hua)。動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)以(yi)直(zhi)(zhi)觀(guan)(guan)、鮮明、吸(xi)引(yin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)表(biao)達方(fang)式使(shi)(shi)冗(rong)長、復雜的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)數據(ju)極大(da)(da)簡化(hua)(hua)(hua)(hua)，它(ta)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)表(biao)現(xian)(xian)力(li)(li)(li)(li)滿(man)足了(le)民(min)(min)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)快速閱(yue)(yue)讀(du)(du)(du)(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需求，直(zhi)(zhi)觀(guan)(guan)、高(gao)效地(di)傳(chuan)(chuan)(chuan)(chuan)遞(di)了(le)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)。（三）動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)在(zai)(zai)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)傳(chuan)(chuan)(chuan)(chuan)播中(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)效作(zuo)(zuo)(zuo)(zuo)(zuo)用(yong)，主要(yao)(yao)(yao)能(neng)(neng)(neng)提(ti)(ti)升(sheng)(sheng)視覺吸(xi)引(yin)力(li)(li)(li)(li)。動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)能(neng)(neng)(neng)獲得較(jiao)高(gao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)傳(chuan)(chuan)(chuan)(chuan)播力(li)(li)(li)(li)，保障(zhang)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)傳(chuan)(chuan)(chuan)(chuan)播可以(yi)發(fa)揮良好(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)效果，突(tu)出信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)化(hua)(hua)(hua)(hua)傳(chuan)(chuan)(chuan)(chuan)播的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優勢。通(tong)(tong)過(guo)豐(feng)富的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)內(nei)(nei)(nei)容(rong)，對重點文(wen)字(zi)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)突(tu)出性(xing)(xing)(xing)(xing)、強調性(xing)(xing)(xing)(xing)作(zuo)(zuo)(zuo)(zuo)(zuo)用(yong)提(ti)(ti)升(sheng)(sheng)，提(ti)(ti)高(gao)民(min)(min)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)深(shen)入閱(yue)(yue)讀(du)(du)(du)(du)、繼續閱(yue)(yue)讀(du)(du)(du)(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)興趣，保障(zhang)對民(min)(min)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)由淺到深(shen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)引(yin)導性(xing)(xing)(xing)(xing)，保障(zhang)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)能(neng)(neng)(neng)被可靠地(di)傳(chuan)(chuan)(chuan)(chuan)遞(di)，使(shi)(shi)民(min)(min)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)能(neng)(neng)(neng)在(zai)(zai)最短的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時間內(nei)(nei)(nei)，將(jiang)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)消化(hua)(hua)(hua)(hua)、吸(xi)收。（四）動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)感官調動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)更加充分(fen)，可以(yi)避免閱(yue)(yue)讀(du)(du)(du)(du)疲勞(lao)。新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)(nei)(nei)容(rong)中(zhong)穿插排(pai)布(bu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)可以(yi)調動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)視覺感官。單純(chun)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)文(wen)字(zi)內(nei)(nei)(nei)容(rong)，特別(bie)容(rong)易引(yin)起(qi)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)閱(yue)(yue)讀(du)(du)(du)(du)疲勞(lao)，而(er)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)因(yin)其(qi)視覺傳(chuan)(chuan)(chuan)(chuan)達帶來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)感變(bian)化(hua)(hua)(hua)(hua)和趣味形(xing)(xing)象(xiang)(xiang)(xiang)，可以(yi)帶動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)(nei)(nei)容(rong)“活起(qi)來(lai)”“動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)起(qi)來(lai)”，新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)“動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)”起(qi)來(lai)，就會帶動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)閱(yue)(yue)讀(du)(du)(du)(du)興趣，受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)愿意(yi)讀(du)(du)(du)(du)下去，這就強化(hua)(hua)(hua)(hua)了(le)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)中(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)傳(chuan)(chuan)(chuan)(chuan)播力(li)(li)(li)(li)。動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)還(huan)可以(yi)通(tong)(tong)過(guo)漫畫幽默(mo)性(xing)(xing)(xing)(xing)畫面(mian)(mian)提(ti)(ti)升(sheng)(sheng)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)傳(chuan)(chuan)(chuan)(chuan)播的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)趣味性(xing)(xing)(xing)(xing)，提(ti)(ti)升(sheng)(sheng)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)傳(chuan)(chuan)(chuan)(chuan)播的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)吸(xi)引(yin)性(xing)(xing)(xing)(xing)，同時給(gei)民(min)(min)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)良好(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)閱(yue)(yue)讀(du)(du)(du)(du)體(ti)(ti)驗，提(ti)(ti)升(sheng)(sheng)閱(yue)(yue)讀(du)(du)(du)(du)能(neng)(neng)(neng)力(li)(li)(li)(li)，保障(zhang)閱(yue)(yue)讀(du)(du)(du)(du)優勢提(ti)(ti)升(sheng)(sheng)。（五）動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)可以(yi)更好(hao)地(di)呼(hu)應(ying)并(bing)延伸內(nei)(nei)(nei)容(rong)，促成(cheng)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)形(xing)(xing)象(xiang)(xiang)(xiang)化(hua)(hua)(hua)(hua)。新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)時代，新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)形(xing)(xing)象(xiang)(xiang)(xiang)化(hua)(hua)(hua)(hua)更能(neng)(neng)(neng)為受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)所接受(shou)(shou)(shou)。純(chun)文(wen)字(zi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)在(zai)(zai)傳(chuan)(chuan)(chuan)(chuan)播中(zhong)，存在(zai)(zai)著(zhu)一定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)局限(xian)性(xing)(xing)(xing)(xing)，無(wu)法(fa)全面(mian)(mian)有(you)(you)效地(di)向受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)傳(chuan)(chuan)(chuan)(chuan)遞(di)其(qi)中(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)含義，而(er)圖(tu)(tu)(tu)(tu)(tu)(tu)像、圖(tu)(tu)(tu)(tu)(tu)(tu)畫則(ze)以(yi)十(shi)分(fen)直(zhi)(zhi)觀(guan)(guan)化(hua)(hua)(hua)(hua)、具象(xiang)(xiang)(xiang)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)效果，給(gei)予(yu)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)十(shi)分(fen)直(zhi)(zhi)觀(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)感受(shou)(shou)(shou)。而(er)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)在(zai)(zai)這一效果的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)表(biao)現(xian)(xian)上更有(you)(you)力(li)(li)(li)(li)，更顯著(zhu)。在(zai)(zai)準確結合(he)文(wen)字(zi)內(nei)(nei)(nei)容(rong)含義的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基礎上，制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)出來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)能(neng)(neng)(neng)“動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)圖(tu)(tu)(tu)(tu)(tu)(tu)畫、卡通(tong)(tong)角色形(xing)(xing)象(xiang)(xiang)(xiang)、圖(tu)(tu)(tu)(tu)(tu)(tu)形(xing)(xing)化(hua)(hua)(hua)(hua)圖(tu)(tu)(tu)(tu)(tu)(tu)表(biao)等(deng)，可以(yi)多層次地(di)將(jiang)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)傳(chuan)(chuan)(chuan)(chuan)遞(di)給(gei)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，幫新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)為受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)“講(jiang)清楚、說(shuo)明白”。可以(yi)說(shuo)，動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)對新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)文(wen)字(zi)內(nei)(nei)(nei)容(rong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)呼(hu)應(ying)與(yu)延伸，很(hen)好(hao)地(di)促成(cheng)了(le)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)形(xing)(xing)象(xiang)(xiang)(xiang)化(hua)(hua)(hua)(hua)。通(tong)(tong)過(guo)形(xing)(xing)象(xiang)(xiang)(xiang)化(hua)(hua)(hua)(hua)描寫(xie)事(shi)件(jian)發(fa)生(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現(xian)(xian)場和事(shi)件(jian)中(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)物來(lai)表(biao)現(xian)(xian)新(xin)(xin)(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主旨。（六）動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)，需要(yao)(yao)(yao)參考大(da)(da)量信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)資(zi)源。信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)技(ji)術的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)展(zhan)，催(cui)生(sheng)了(le)大(da)(da)量新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產生(sheng)，新(xin)(xin)(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產生(sheng)使(shi)(shi)網絡上的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)越(yue)來(lai)越(yue)豐(feng)富，給(gei)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)帶來(lai)大(da)(da)量的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)來(lai)源。對于(yu)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)，特別(bie)需要(yao)(yao)(yao)參考大(da)(da)量的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)，從多個途徑收集(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)。要(yao)(yao)(yao)利用(yong)好(hao)監控、目(mu)擊者(zhe)(zhe)拍攝的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)視頻、照片(pian)等(deng)素(su)材，豐(feng)富動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)內(nei)(nei)(nei)容(rong)。通(tong)(tong)過(guo)參考各種信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)(xi)(xi)資(zi)源，使(shi)(shi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)(tai)(tai)(tai)配(pei)(pei)(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)既符(fu)合(he)實際，又(you)能(neng)(neng)(neng)吸(xi)引(yin)受(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)注意(yi)力(li)(li)(li)(li)。

二、動態配圖有效的因素

（一(yi)(yi)(yi)）動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)要(yao)(yao)(yao)契合新(xin)(xin)(xin)(xin)聞(wen)(wen)主題(ti)(ti)。動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)，作(zuo)(zuo)為(wei)(wei)一(yi)(yi)(yi)種具備視覺(jue)(jue)傳(chuan)達(da)效果(guo)的(de)(de)(de)(de)(de)(de)(de)(de)信息(xi)(xi)傳(chuan)播的(de)(de)(de)(de)(de)(de)(de)(de)輔助要(yao)(yao)(yao)素，會給(gei)(gei)受(shou)眾(zhong)帶(dai)(dai)來(lai)特別(bie)的(de)(de)(de)(de)(de)(de)(de)(de)視覺(jue)(jue)感(gan)受(shou)。人(ren)們在閱(yue)讀新(xin)(xin)(xin)(xin)聞(wen)(wen)內容(rong)時(shi)，動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)會給(gei)(gei)受(shou)眾(zhong)留(liu)下很(hen)深刻的(de)(de)(de)(de)(de)(de)(de)(de)視覺(jue)(jue)印象(xiang)，受(shou)眾(zhong)會結合圖(tu)(tu)(tu)(tu)(tu)(tu)像(xiang)(xiang)(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)視覺(jue)(jue)語言來(lai)接收(shou)新(xin)(xin)(xin)(xin)聞(wen)(wen)信息(xi)(xi)中(zhong)所要(yao)(yao)(yao)體(ti)現的(de)(de)(de)(de)(de)(de)(de)(de)主題(ti)(ti)。因(yin)而，能(neng)否準確契合新(xin)(xin)(xin)(xin)聞(wen)(wen)主題(ti)(ti)，是制(zhi)(zhi)(zhi)(zhi)(zhi)約動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)有(you)(you)效性的(de)(de)(de)(de)(de)(de)(de)(de)首要(yao)(yao)(yao)因(yin)素。動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)圖(tu)(tu)(tu)(tu)(tu)(tu)像(xiang)(xiang)(xiang)元素設(she)計(ji)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)得(de)(de)多么美(mei)觀(guan)和(he)富于(yu)創(chuang)(chuang)意(yi)，若與主題(ti)(ti)相違背(bei)、產生(sheng)偏(pian)差，那(nei)這(zhe)樣的(de)(de)(de)(de)(de)(de)(de)(de)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)穿插于(yu)稿(gao)件(jian)(jian)內容(rong)段落之(zhi)間(jian)，自然(ran)就(jiu)會給(gei)(gei)受(shou)眾(zhong)一(yi)(yi)(yi)種“不(bu)知所云”的(de)(de)(de)(de)(de)(de)(de)(de)感(gan)覺(jue)(jue)，從(cong)而會誤(wu)導受(shou)眾(zhong)對(dui)信息(xi)(xi)主題(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)接收(shou)。因(yin)此(ci)，動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)必須準確圍繞主題(ti)(ti)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)，使(shi)(shi)動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)真正服務(wu)主題(ti)(ti)。（二）動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)要(yao)(yao)(yao)與受(shou)眾(zhong)需求(qiu)(qiu)(qiu)契合。即使(shi)(shi)設(she)計(ji)者個(ge)人(ren)主觀(guan)的(de)(de)(de)(de)(de)(de)(de)(de)靈(ling)感(gan)與創(chuang)(chuang)意(yi)可以為(wei)(wei)視覺(jue)(jue)作(zuo)(zuo)品賦予生(sheng)命力和(he)張力，但(dan)(dan)是進入新(xin)(xin)(xin)(xin)媒(mei)(mei)體(ti)時(shi)代(dai)(dai)，隨(sui)著互動(dong)(dong)(dong)(dong)化和(he)娛樂化傾向越(yue)(yue)(yue)(yue)加(jia)(jia)鮮明(ming)，受(shou)眾(zhong)越(yue)(yue)(yue)(yue)來(lai)越(yue)(yue)(yue)(yue)成(cheng)為(wei)(wei)信息(xi)(xi)選擇(ze)的(de)(de)(de)(de)(de)(de)(de)(de)主導力量，這(zhe)就(jiu)要(yao)(yao)(yao)求(qiu)(qiu)(qiu)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)者和(he)編(bian)(bian)(bian)輯(ji)人(ren)員充(chong)分(fen)(fen)考慮(lv)受(shou)眾(zhong)因(yin)不(bu)同的(de)(de)(de)(de)(de)(de)(de)(de)職(zhi)業、性別(bie)、年齡階段等因(yin)素所帶(dai)(dai)來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)審(shen)美(mei)需求(qiu)(qiu)(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)差異化，平(ping)衡動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)圖(tu)(tu)(tu)(tu)(tu)(tu)像(xiang)(xiang)(xiang)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)尺寸和(he)度。如果(guo)單純從(cong)自我審(shen)美(mei)出(chu)發(fa)展開設(she)計(ji)和(he)創(chuang)(chuang)意(yi)，就(jiu)很(hen)容(rong)易使(shi)(shi)得(de)(de)動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)偏(pian)離大(da)眾(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)審(shen)美(mei)需求(qiu)(qiu)(qiu)，不(bu)利于(yu)信息(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)效傳(chuan)播。因(yin)此(ci)，動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)要(yao)(yao)(yao)以民眾(zhong)需求(qiu)(qiu)(qiu)為(wei)(wei)基(ji)礎，不(bu)斷(duan)增(zeng)強(qiang)(qiang)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)作(zuo)(zuo)品的(de)(de)(de)(de)(de)(de)(de)(de)美(mei)感(gan)和(he)藝術(shu)(shu)性，給(gei)(gei)民眾(zhong)帶(dai)(dai)來(lai)一(yi)(yi)(yi)定的(de)(de)(de)(de)(de)(de)(de)(de)視覺(jue)(jue)沖擊。（三）動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)設(she)計(ji)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)技(ji)(ji)(ji)術(shu)(shu)水平(ping)對(dui)效果(guo)起著關鍵(jian)作(zuo)(zuo)用(yong)。在融媒(mei)(mei)體(ti)充(chong)分(fen)(fen)發(fa)展的(de)(de)(de)(de)(de)(de)(de)(de)時(shi)代(dai)(dai)，動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)畫(hua)(hua)面(mian)的(de)(de)(de)(de)(de)(de)(de)(de)美(mei)工制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)技(ji)(ji)(ji)術(shu)(shu)有(you)(you)了(le)更多的(de)(de)(de)(de)(de)(de)(de)(de)選擇(ze)。成(cheng)熟可靠(kao)的(de)(de)(de)(de)(de)(de)(de)(de)圖(tu)(tu)(tu)(tu)(tu)(tu)像(xiang)(xiang)(xiang)動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)軟(ruan)件(jian)(jian)工具也給(gei)(gei)設(she)計(ji)者在熟練掌(zhang)握(wo)運用(yong)上帶(dai)(dai)來(lai)挑戰。這(zhe)就(jiu)要(yao)(yao)(yao)求(qiu)(qiu)(qiu)設(she)計(ji)者擁有(you)(you)熟練掌(zhang)握(wo)軟(ruan)件(jian)(jian)應用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)技(ji)(ji)(ji)術(shu)(shu)素養。比如，在一(yi)(yi)(yi)些(xie)涉(she)及(ji)動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)幀數的(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)操作(zuo)(zuo)上，如果(guo)由于(yu)技(ji)(ji)(ji)術(shu)(shu)應用(yong)上的(de)(de)(de)(de)(de)(de)(de)(de)不(bu)成(cheng)熟以及(ji)因(yin)為(wei)(wei)計(ji)算設(she)置錯誤(wu)，而產生(sheng)畫(hua)(hua)面(mian)的(de)(de)(de)(de)(de)(de)(de)(de)流暢度異常、色調偏(pian)移等問(wen)題(ti)(ti)，都會對(dui)最終成(cheng)稿(gao)的(de)(de)(de)(de)(de)(de)(de)(de)效果(guo)產生(sheng)負面(mian)作(zuo)(zuo)用(yong)。因(yin)此(ci)，掌(zhang)握(wo)過硬的(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)技(ji)(ji)(ji)術(shu)(shu)，對(dui)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)是非常關鍵(jian)的(de)(de)(de)(de)(de)(de)(de)(de)。（四(si)）動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)更可以避免同質化、同類(lei)化。隨(sui)著眾(zhong)多新(xin)(xin)(xin)(xin)媒(mei)(mei)體(ti)平(ping)臺動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)應用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)普及(ji)化，新(xin)(xin)(xin)(xin)聞(wen)(wen)中(zhong)過于(yu)頻繁(fan)地使(shi)(shi)用(yong)相近甚至重復的(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)作(zuo)(zuo)品，所形成(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)“撞衫(shan)”現象(xiang)越(yue)(yue)(yue)(yue)加(jia)(jia)突出(chu)。在實(shi)(shi)際編(bian)(bian)(bian)輯(ji)工作(zuo)(zuo)中(zhong)，這(zhe)種“撞衫(shan)”所引發(fa)的(de)(de)(de)(de)(de)(de)(de)(de)受(shou)眾(zhong)閱(yue)讀乏味的(de)(de)(de)(de)(de)(de)(de)(de)問(wen)題(ti)(ti)已(yi)十分(fen)(fen)明(ming)顯(xian)。同質化、同類(lei)化的(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)濫用(yong)必然(ran)會影響(xiang)新(xin)(xin)(xin)(xin)聞(wen)(wen)被接受(shou)度，從(cong)而對(dui)信息(xi)(xi)傳(chuan)播的(de)(de)(de)(de)(de)(de)(de)(de)大(da)環(huan)境造成(cheng)不(bu)利影響(xiang)。（五）動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)要(yao)(yao)(yao)不(bu)斷(duan)整合新(xin)(xin)(xin)(xin)技(ji)(ji)(ji)術(shu)(shu)。雖(sui)然(ran)各行各業技(ji)(ji)(ji)術(shu)(shu)手段變得(de)(de)豐富，但(dan)(dan)是作(zuo)(zuo)品類(lei)型沒(mei)有(you)(you)變得(de)(de)豐富，因(yin)此(ci)有(you)(you)些(xie)人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)審(shen)美(mei)觀(guan)念越(yue)(yue)(yue)(yue)來(lai)越(yue)(yue)(yue)(yue)低。針對(dui)這(zhe)一(yi)(yi)(yi)問(wen)題(ti)(ti)，動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)要(yao)(yao)(yao)不(bu)斷(duan)融合新(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)科技(ji)(ji)(ji)，以保(bao)障制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)設(she)計(ji)的(de)(de)(de)(de)(de)(de)(de)(de)持續發(fa)展，使(shi)(shi)動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)在應用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)基(ji)礎上有(you)(you)很(hen)強(qiang)(qiang)的(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)命力。增(zeng)強(qiang)(qiang)新(xin)(xin)(xin)(xin)媒(mei)(mei)體(ti)采(cai)編(bian)(bian)(bian)設(she)計(ji)在科技(ji)(ji)(ji)應用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)基(ji)礎上具有(you)(you)無限的(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)命力。增(zeng)強(qiang)(qiang)新(xin)(xin)(xin)(xin)媒(mei)(mei)體(ti)采(cai)編(bian)(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)創(chuang)(chuang)造力和(he)技(ji)(ji)(ji)術(shu)(shu)緊密結合，并不(bu)斷(duan)創(chuang)(chuang)造出(chu)與時(shi)代(dai)(dai)同步的(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)作(zuo)(zuo)品、好作(zuo)(zuo)品。新(xin)(xin)(xin)(xin)媒(mei)(mei)體(ti)編(bian)(bian)(bian)輯(ji)不(bu)斷(duan)增(zeng)強(qiang)(qiang)“以人(ren)為(wei)(wei)本”的(de)(de)(de)(de)(de)(de)(de)(de)理(li)念，把動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)設(she)計(ji)放在重要(yao)(yao)(yao)位置，通(tong)過了(le)解民眾(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)(qiu)，在制(zhi)(zhi)(zhi)(zhi)(zhi)作(zuo)(zuo)設(she)計(ji)中(zhong)適(shi)應各種形式的(de)(de)(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)(qiu)，實(shi)(shi)現動(dong)(dong)(dong)(dong)態(tai)(tai)(tai)配(pei)(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)(tu)(tu)傳(chuan)達(da)新(xin)(xin)(xin)(xin)聞(wen)(wen)內容(rong)的(de)(de)(de)(de)(de)(de)(de)(de)真正作(zuo)(zuo)用(yong)。

三、動態配圖的制作與應用

（一）動態配圖要準確把握新聞主題。準確地把握住新聞表達出的主題，是做好動態配圖的首要問題。要想讓自己設計制作的動態配圖符合主題要求，不偏題，首先作為編輯本身就要讀懂新聞來稿，明確其中的主題和主要意思。比如，在編輯工作的實踐中，編輯一系列涉及“物價、住房”的新聞報道，就需要先明確來稿中的“物價、住房”和與之相應的“民生”主題，再具體歸納每個文稿中特別的小主題。綜合歸納出的主題和關鍵詞，選取與之契合的圖形和圖像元素加以加工制作，緊扣題目，“有的放矢”的動態配圖才能助力新聞準確地傳播給受眾。（二）動態配圖要快速準確。“天下武功唯快不破”，這也可以用于新媒體編輯自勉。當新聞平臺還是報紙的時候，再快的消息，也需要經過報紙印刷，等著報紙統一出刊時間，最多出號外，這已經是報紙最快的表達了。新媒體傳播介質突破紙張的限制，突破了時空的限制。當報紙編輯還在對稿件整合打磨之時，新媒體編輯可以對新聞進行快速推送。與此同時，新媒體編輯還可以用動態配圖這種簡單、直接、快速的方式把新聞向民眾快速推送。在新媒體時代，媒體時效的競爭，已經從“天”為單位提速到以“秒”為單位。因此，充分利用動態配圖快速準確使新聞推送，是非常必要和有效的方法。（三）動態配圖要平衡民眾需求與設計者自身審美的關系。新媒體時代背景下，動態配圖的設計既要考慮受眾需求，也要尊重設計者的個人審美選擇，但兩者往往不能完全統一，因此還需要設計者做好兩者間關系的協調與平衡。設計者在處理動態圖形設計任務時，應當明確其設計的目的是對信息的有效傳遞，需要與受眾需求相適應，以保證受眾的接受度。因而，需要對受眾需求進行分析，把握受眾普遍的審美傾向。在此基礎上，尋找受眾需求與個人審美的契合點，在個人審美表達同時，突出符合受眾需求的設計元素，以強化對受眾的吸引力，為新聞信息有效傳播提供有利條件。（四）動態配圖制作要有創意技巧和軟件的應用技能。動態配圖在其設計制作上，屬于視覺傳達設計范疇。要設計制作出具有創意和良好視覺效果的動態配圖，首先，在設計動態配圖過程中，設計者要發揮自身創造思維，需要設計者平時不斷積累素材，觀察生活中的細節，豐富自己的閱歷和擴大自己的知識面，多聽、多看、多思考、多積累才能在動態配圖的設計中，做到運用自如、得心應手；其次，在準確把握新聞主題的基礎上，熟練掌握各種設計創意技巧和各種制作軟件的應用技能。作為美術設計專業的設計者，需要在動態圖像上加強相關軟件的應用水平和設計能力，保證實際應用中能夠熟練操作。總之，創造思維的發揮和相關工具軟件操作制作技巧的熟練掌握是做好動態配圖的切實保證。（五）動態配圖要充分發揮個性化設計。新媒體背景下，信息發布的同質化、同類化現象日益凸顯。同時，也帶來了設計上的挑戰，在動態配圖設計上，注重個性化創意的發揮，就成了避免信息發布“撞衫”問題的有力手段。要制作出具備個性化特點的動態配圖，首先，要形成創新思維和意識，要敢于進行突破性設計；其次，在大膽創新的同時，還要兼顧創新與受眾實際需求的平衡。個性化設計的發揮，是打破作品同質化、同類化，為新聞增添變化、可讀性的有力手段。（六）動態配圖要避免形式上的“低俗化”。新聞動態配圖要規避“低(di)俗(su)化”，低(di)俗(su)化現(xian)象已是網絡新聞的(de)嚴峻問題，一(yi)些媒體為博眼球，一(yi)味追求(qiu)所謂的(de)觀感效(xiao)應，在設計制作編排上采用低(di)俗(su)的(de)圖(tu)像(xiang)元素，這是一(yi)種不負(fu)責任的(de)行為。在制作過程上，要擺正(zheng)姿態(tai)，認真審核圖(tu)像(xiang)元素的(de)尺度，與“低(di)俗(su)化”劃(hua)清界限。

四、動態配圖制作編輯的責任感

（一(yi)）做(zuo)動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)把(ba)關(guan)(guan)人(ren)。在(zai)任意一(yi)個(ge)(ge)傳(chuan)(chuan)(chuan)播(bo)內(nei)容、傳(chuan)(chuan)(chuan)播(bo)形式和(he)傳(chuan)(chuan)(chuan)播(bo)過(guo)程中(zhong)(zhong)都存(cun)在(zai)把(ba)關(guan)(guan)人(ren)把(ba)關(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)環節(jie)，動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)信息(xi)(xi)時效(xiao)(xiao)(xiao)性(xing)(xing)(xing)強(qiang)，內(nei)容多(duo)樣(yang)，這(zhe)類新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)把(ba)關(guan)(guan)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)用(yong)(yong)強(qiang)，如(ru)果來稿就(jiu)編(bian)(bian)(bian)(bian)、把(ba)關(guan)(guan)弱化(hua)，就(jiu)會影響(xiang)動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)布和(he)真實(shi)度。動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)需要(yao)(yao)(yao)閱覽大(da)(da)量有關(guan)(guan)信息(xi)(xi)，隨(sui)后進(jin)行篩(shai)選制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)，最(zui)終(zhong)呈現的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)是經(jing)過(guo)把(ba)關(guan)(guan)后傳(chuan)(chuan)(chuan)播(bo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，所以(yi)新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)需要(yao)(yao)(yao)強(qiang)化(hua)自(zi)(zi)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)把(ba)關(guan)(guan)人(ren)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)用(yong)(yong)，過(guo)濾虛假(jia)(jia)、過(guo)時的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信息(xi)(xi)。（二(er)）動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)真實(shi)性(xing)(xing)(xing)。動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)命(ming)和(he)魅力(li)(li)(li)在(zai)于向讀(du)者反映外界客觀變動(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)真實(shi)情況。真實(shi)是動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)命(ming)，是新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)報(bao)道(dao)(dao)(dao)賴以(yi)發(fa)揮良(liang)性(xing)(xing)(xing)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基(ji)礎和(he)前提。如(ru)今，互聯(lian)網(wang)已成(cheng)為人(ren)們獲取信息(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)要(yao)(yao)(yao)渠道(dao)(dao)(dao)，而(er)網(wang)絡上時常會出現一(yi)些(xie)假(jia)(jia)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)和(he)失實(shi)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)，這(zhe)些(xie)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)進(jin)入(ru)傳(chuan)(chuan)(chuan)播(bo)渠道(dao)(dao)(dao)毫無例外通過(guo)編(bian)(bian)(bian)(bian)輯(ji)這(zhe)個(ge)(ge)環節(jie)。動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)編(bian)(bian)(bian)(bian)輯(ji)人(ren)員(yuan)要(yao)(yao)(yao)有識別(bie)假(jia)(jia)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)能(neng)力(li)(li)(li)和(he)抵(di)制(zhi)(zhi)(zhi)假(jia)(jia)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)勇氣，要(yao)(yao)(yao)從政治(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)高度、歷史的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)高度來維護新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)報(bao)道(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)真實(shi)性(xing)(xing)(xing)。（三）動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)牌需要(yao)(yao)(yao)保護。在(zai)新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)時代，新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)編(bian)(bian)(bian)(bian)輯(ji)工作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)發(fa)生(sheng)了(le)很大(da)(da)變化(hua)，要(yao)(yao)(yao)求新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)編(bian)(bian)(bian)(bian)輯(ji)利用(yong)(yong)真實(shi)有影響(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)報(bao)道(dao)(dao)(dao)給讀(du)者帶(dai)來快速準(zhun)(zhun)(zhun)確(que)(que)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)體(ti)(ti)驗。動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)特別(bie)要(yao)(yao)(yao)注意自(zi)(zi)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)牌創(chuang)(chuang)造，不(bu)能(neng)過(guo)度商(shang)業化(hua)。動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)設(she)計(ji)者和(he)編(bian)(bian)(bian)(bian)輯(ji)要(yao)(yao)(yao)始(shi)終(zhong)記住自(zi)(zi)己是一(yi)個(ge)(ge)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)人(ren)，用(yong)(yong)自(zi)(zi)己的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)際行動(dong)(dong)(dong)(dong)(dong)保護好動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)這(zhe)個(ge)(ge)品(pin)牌。（四）動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)要(yao)(yao)(yao)堅(jian)(jian)持正確(que)(que)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)政治(zhi)方向。新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)編(bian)(bian)(bian)(bian)輯(ji)要(yao)(yao)(yao)堅(jian)(jian)持正確(que)(que)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)政治(zhi)方向，以(yi)黨和(he)國家與(yu)人(ren)民需要(yao)(yao)(yao)為導向，擺正自(zi)(zi)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)位(wei)置，始(shi)終(zhong)為人(ren)民服(fu)務。新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)編(bian)(bian)(bian)(bian)輯(ji)在(zai)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)時做(zuo)好政治(zhi)站位(wei)工作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)，在(zai)新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)編(bian)(bian)(bian)(bian)輯(ji)工作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)中(zhong)(zhong)，聯(lian)合(he)大(da)(da)、中(zhong)(zhong)、小型媒(mei)(mei)(mei)體(ti)(ti)，共同為社會發(fa)展服(fu)務。五、結論在(zai)新(xin)(xin)(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)時代，動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)應(ying)用(yong)(yong)能(neng)夠(gou)有效(xiao)(xiao)(xiao)增強(qiang)稿件的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)可(ke)讀(du)性(xing)(xing)(xing)和(he)趣味性(xing)(xing)(xing)。具有豐(feng)富的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)表(biao)現力(li)(li)(li)、生(sheng)動(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)視覺感(gan)官(guan)感(gan)受和(he)個(ge)(ge)性(xing)(xing)(xing)化(hua)創(chuang)(chuang)意的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)，可(ke)以(yi)充分調(diao)動(dong)(dong)(dong)(dong)(dong)受眾觀看的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)意愿，從而(er)有效(xiao)(xiao)(xiao)助力(li)(li)(li)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)信息(xi)(xi)傳(chuan)(chuan)(chuan)播(bo)。要(yao)(yao)(yao)保證動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)有效(xiao)(xiao)(xiao)性(xing)(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)充分發(fa)揮，這(zhe)必然要(yao)(yao)(yao)求制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)者與(yu)編(bian)(bian)(bian)(bian)輯(ji)人(ren)員(yuan)在(zai)動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)與(yu)編(bian)(bian)(bian)(bian)輯(ji)中(zhong)(zhong)，做(zuo)到準(zhun)(zhun)(zhun)確(que)(que)抓住新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)主(zhu)題、平衡設(she)計(ji)者審美與(yu)受眾需求的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)契合(he)性(xing)(xing)(xing)、提升制(zhi)(zhi)(zhi)作(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)(zuo)技術應(ying)用(yong)(yong)成(cheng)熟度和(he)可(ke)靠性(xing)(xing)(xing)、融入(ru)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)設(she)計(ji)、規避低俗化(hua)這(zhe)幾個(ge)(ge)關(guan)(guan)鍵環節(jie)，盡力(li)(li)(li)做(zuo)到位(wei)、做(zuo)到實(shi)處，這(zhe)樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)態(tai)(tai)配(pei)(pei)(pei)圖(tu)(tu)(tu)(tu)才(cai)能(neng)夠(gou)更準(zhun)(zhun)(zhun)確(que)(que)、完整、深入(ru)、有效(xiao)(xiao)(xiao)地助力(li)(li)(li)新(xin)(xin)(xin)(xin)(xin)聞(wen)(wen)客觀、公正、準(zhun)(zhun)(zhun)確(que)(que)、積極、健康地傳(chuan)(chuan)(chuan)播(bo)。

參考文獻：

[1]朱斌(bin).圖(tu)片(pian)新聞標題的特色及傳(chuan)播效果[J].新聞愛好者,2011(09):41-42.

[2]薛國林;晉筠(yun).新聞(wen)敘事(shi)的細節化(hua)與視(shi)覺(jue)化(hua)[J].新聞(wen)導刊(kan),2005(06):31-32.

作者：孟君